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Your Digital Marketing Wish List for 2021

We’re not sure what’s more exciting… the holiday season is coming up, or that 2020 will soon be behind us for good!  While 2020 has certainly presented many different challenges – both personal and professional ones, it’s time to look forward to the new year and start it with a brand new outlook on life altogether.

If you are a business owner and contemplating what 2021 might look like, fear no more!  RCC Web Media Agency is here to help you make the most out of the new year and start the year out with a bang!  Our team of digital marketing specialists has put our minds together to help local businesses work around the unprecedented time we’re in.

From phone call tracking to producing eye-catching ads for the web, RCC is the place to go to start the new year out by engaging your customers.  We have a system in place to make sure you are getting out what you are putting in, and you see timely results!

In order to get a better idea of what we provide, and what 2021 can do for your business, take a look at some of the services we provide here at RCC!

Search Engine Optimization

To be found by your potential customers on search engines like Google, Bing, and Yahoo is critical to the success of your business. Acquiring new customers is not as simple as having a site. The majority of people who are looking for a product or service now do so from a Search Engine. This is what makes SEO so important as a part of your marketing services. And with this in mind, there are two major ways to show up on search engines: SEO and PPC marketing.

Our search engine optimization services in Michigan involves several steps, including

  • Detailed competitive analysis
  • Domain authority/domain popularity
  • Keyword research, testing, analysis, and strategy building
  • Implementation of keyword specific metadata
  • Local search results optimization
  • Content analysis and optimization
  • Creating content strategies with an emphasis on keyword usage
  • Review coding and resolution of web elements that affect site rankings
  • Detailed SEO processes providing proven, effective, and measurable results
  • Social marketing optimization

While all the search engines keep their algorithms a secret, our years of search engine optimization experience have led us to understand what areas are weighted heavy and which are out of date. With every update that the search engines put out, these priorities change, and you are at risk of either gaining or losing ground on your competition.

Google Ads, AdWords Support & Keyword Research

Businesses nowadays need to extend their marketing efforts in just about any direction possible.  Utilizing tools to track web traffic, like Google Ads, is one of the smartest things you can do to better manage what parts of your website are being clicked on.  This is a tool that we’ll work with you to progressively understand the parts of your website that are performing at their best and which parts might need some work here and there.

What might be one of the most important components of pay-per-click marketing is targeting high-performing keywords.  But just because you have over 100 keywords tracking on your website doesn’t necessarily mean you are in the clear for tons of conversions.  Our digital marketing professionals think outside of the box.  We think of things like meaningful search volumes, the relevance of keywords to your business, products, or services, whether the keywords speak to users in some way, and more.

Keyword research is one of the most powerful and essential tools for your website.  Though it’s important to remember that keywords and phrases change, and it can be easy to end up with a bucket of faulty keywords if you aren’t careful.

Social Media Marketing (Facebook Support)

Social media, and Facebook in particular, has become one of those things you check on your phone the moment you wake up in the morning.  Facebook is always saturated with ads all over, from movie trailers to a new commercial from your favorite cooking show.  With over one billion daily active users on Facebook, the social media platform is ideal to attract users in to show them enticing content.

Aside from being used by billions of users all around the globe, Facebook has many benefits to businesses, especially those just getting a fresh start in online media.  Take a look at some of the benefits of Facebook and why we think it belongs in your marketing strategy today!

  • Affordable ad costs
  • Consistency in ads with proven results
  • Audiences hosted all in one space
  • Highly targeted users and markets (i.e. demographics)
  • Retargeting users and markets
  • Trackable data analytics
  • Supportive of organic strategies
  • & more!

As you can see, there are a variety of benefits of Facebook that allow you to stay on top of your growing online presence.  Since consumers are online and using Facebook at all times of the day, there isn’t a moment to waste.  Our first objective is to let your business be known and to create content that is still very engaging yet so much less expensive than many traditional marketing strategies.

Video Marketing & Drone Services

Video marketing services continue to be an ever-growing part of the current business landscape.  Businesses must consistently market products by making creative approaches to provoke engagement with the client.  One of the best ways to showcase the best your business has to offer as well as engage clientele is with a drone and video services.

RCC has the mobility and skillset to shoot the quality video for your website, Google or Facebook ads, YouTube, and more.  If you would rather have stock footage and generalizations of your products or services, we can work to produce quality videos utilizing Vimeo.  You give us your ideas, what you think are the most important facets to showcase, and we take it from there!

Allow RCC to show you the best ways to approach 2021 with a new mindset and leaving the challenges of 2020 behind.  Let our expertise lead the way of turning your business around and bringing in sales for what could be a great recovery year for many!


Contact RCC Web Media Agency: Digital Marketing Companies in Michigan!

Whether you need social media and Facebook marketing support, SEO services, PPC advertising, Google Ads and Adsense support, lead generation, email marketing, affiliate online marketing and advertising, online reputation management (ORM services), web development, or video and drone services, we provide quality services at affordable prices. RCC is a full-service digital marketing agency, but were known for Michigan SEO services, too!

To see how Digital Marketing can impact your business, call your Michigan digital marketing specialist, RCC Web Media, today at (888) 565-7102 or reach out to us on the contact form. We will have a member of our sales team come out to see how we can grow your online presence!