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Why You Should Be Advertising on Facebook in 2020

If you have a business, chances are you have a Facebook page.  If you just started a new business and don’t have a Facebook page yet, you’ll want to create one.  Social media is a great way to engage with your customers and keep them up to date on the happenings at your company.  However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook. 

Here are a few reasons why:

  • Facebook ads are affordable
  • Facebook ads work.
  • Your audience is on Facebook.
  • You can target specific users
  • Facebook offers retargeting
  • Facebook provides useful analytics
  • Facebook ads support your organic strategies

Think of the first thing you do when you get up in the morning.  Well, one of those things is usually checking your phone and, subsequently, your Facebook notifications.  More than likely, that’s exactly what your audience will do, as well.

Consumers are all over social media at all times of the day.  Those potential buyers are browsing and waiting to get to know your business.  First objective: Let your business be known.  As there are many ways to reach your consumer base, many of the traditional means can be expensive.  So, that’s why Facebook is one of the most user-and-budget-friendly platforms to gain traffic and expand the outreach of your business online.

Since there are so many consumers out there browsing social media, competition for their attention is heavy.  While utilizing exceptional organic reach mechanisms, such as live streaming, businesses are more likely to attract some eyeballs to their page.  That ought to be any business’s main objective: Incorporate engaging, live content for consumers so they have more than just a display ad to remember you by.

By advertising on Facebook, you will gain in sales as well as increase brand awareness.  Think about it: Why do companies advertise?  The most common answer is to grow your business and maintain excellent relations with your clients.  Though, we would like to stress how easy and beneficial it is to incorporate a Facebook campaign to your business.

Facebook advertising can be done on small budgets, which is great news for small businesses in the area.  By being consistent with posts, zeroing in on a specific market of buyers with positive approaches to target them, brand awareness is bound to increase, converting bounce rates into buyers with personalization, captivating visuals and a little bit of humor.

Now that Facebook has implemented psychographics and demographics into generating market data, business owners now have the opportunity to target markets that were traditionally unattainable even just 10 years ago.  Market data has given businesses an opportunity to educate themselves on changing trends as well as provide feedback on how to improve.

Through Facebook advertising, you can reach your specific target market.  One of the biggest benefits for businesses on social media platforms is how much information is acquired about their consumers.  Using broad demographics, such as age and gender, businesses can measure very detailed specifics regarding the consumer, such as favorite TV shows, food preferences and liked pages.  Let’s be honest… it might sound a little suspicious.  But, for marketing agencies, it’s the cream of the crop!

Additionally, Facebook advertising can often drive consistent business from consumers who have previously made a purchase.  Using Facebook’s audiences feature, you can import your consumer emails into your advertising campaign.  This will allow you to advertise directly to the audience that is most likely to buy from you.  This allows you to get one-on-one with your audience, especially beneficial to maintaining those consumer relations.

Mobile is the new normal for online sales; 50% of all web users are mobile.  Moreover, 84% of Facebook users access Facebook from a smartphone, tablet, and just about any other smart gadget on the market!  In fact, Facebook is one of the largest mobile applications that exist today.  If you are trying to keep up with the trends of advertising, Facebook advertising will prove to be worthwhile.

However, the root of the business starts with you!  It’s truly up to you, as the business owner, to be concise with who you are trying to market to.  Once your audience has been established, Facebook easily guides you through the steps to reach them

Advertising on Facebook is an essential way to expand your reach on the social platform. In addition, Facebook ads play a role in your overall digital marketing by increasing awareness for your brand, attracting leads, and sometimes even converting users into customers.

If you don't know where to begin with Facebook advertising, contact the experts at RCC Web Media at (888) 565-7102 or reach out to us on our contact form.  We are the trusted digital media professionals providing quality Facebook PPC services!