Why You Need A Local Listings Scan
At the start of a new year, we all try to exercise and get in shape. As a business owner, you also need to check the health of your online business information. With help from RCC Web Media’s listings scan, you can instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens of more maps, apps, search engines, and directories.
The more sites that consistently and correctly list your business info, the more likely it is that your customers will find you when searching the internet.
When customers search for businesses like yours, it’s important for your information to be listed correctly on all locations.
You may not be aware that there are over 150 local directories on the internet. You may say, “Why does it matter? I have a website and various social media page locations.”
The answer is easy. It is to be found by as many customers as possible. You are leaving all of your options open for clients and potential clients to find you. The more sites that correctly and consistently list your business info, the more likely it is that you will be found.
Here are five reasons why these listings are important to all business owners:
BOOST YOUR LOCAL SEARCH RANKING
When search engines like Google crawl the web, they look for all mentions of your business’ name, address and phone number. Any slight variations, such as an abbreviated street address or alternate phone number, signal to search engines that your business might not be legitimate.
When your name, address, and phone information is consistent, search engines will see your business listing as trustworthy, boosting your rank in search results and possibly earning a place in featured results like Google’s Local Three Pack.
BUILD CONSISTENT CONTACT INFORMATION
Consistency isn’t just key to search engines. It’s also important to customers. If a customer happens to find an old phone number or even a disconnected line, they may feel you’ve gone out of business and move on to your competitor. Worse yet, they may visit your brick and mortar location only to find it locked or with a new business in place as it is your old location. You need to make sure that anyone searching your business name finds your correct phone number and addresses every time they search, no matter what site they’re using.
SECURE YOUR REPUTATION
It’s not enough to find and correct all your local listings. You also need to “lock” those listings to make sure they don’t change again. Online directories get their listing info from aggregators that scrape government documents and other public data sources. This information is not always correct and often outdated so it could be used to overwrite your listing — even after you fixed it! Locking your business listings is a sure way to protect your reputation and securing your business’ online identity.
INCREASE WEB TRAFFIC
When your online listings are consistently correct, it signals to search engines that your business is legitimate and trusted. When search engines like Google and Bing trust your business, more customers will see it in search results, resulting in more visitors and traffic to your website. This also applies to featured placements like Google’s Local Three Pack, Google Maps, and key placement on mobile searches.
MORE PHONE CALLS
Today there are more web searches conducted on smartphones than on computers or tablets. When a customer finds your business listing with a mobile search, they are even more likely to call your phone number on the spot as they are to visit your website. This is great news for business owners but only when your phone number is listed correctly. Updating all your local business listings is the only way to make sure customers find the right info every time.
There are more than 150 maps, apps, and local directories that list your business info. Claiming and correcting your info on all of these sites would take a very long time.
RCC Web Media makes it easy! We consistently control the facts about your business across 150+ digital services globally ensuring consumers find accurate information about your business — no matter where they search.