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The Secrets of Writing a GREAT Blog Article!

Why write blog articles?
Businesses write blog articles primarily to grow their online presence, connect with existing and potential customers, and promote their brand or products.

Blogs add to your SEO
What many business owners don’t know is that the proper use of this content marketing will rank their articles in search engines which can, therefore, generate leads, in addition to revenue.

Standing Out Amongst Your Peers
A blog can help you to become the authority in your field by publishing articles that are accurate, timely, relevant, and informative.  These posts can eventually get the attention of industry insiders and earn you recognition as a leader in the industry.

But first and foremost, your article needs to be just that; accurate, timely, relevant and informative as well as compelling.  So now you’re thinking this is not as easy as it first sounded, right?  Don’t worry!  We’re here to help!

Here are a few tips to writing a great blog:

  • Decide on a topic
  • Write an attention getting headline
  • Use subheadings to break up the page
  • Use bullet points for easy-to-read pointers
  • Add images
  • Optimize for SEO
  • Add a clear call-to-action

Search Engine Optimization (SEO)
As far as the Search Engine Optimization goes, it will depend a bit on the platform you are creating your blog article in.  Most platforms provide some type of feature to assist you with adding a proper meta title, meta description, optimizing for specific keywords without overuse, adding alt image tags and interlinking your content to other articles on your site.

Call-to-Action
A call-to-action is an invitation for a user to take some desired action. By saving the best for last, you can present this as a special offer, free estimate, coupon or some type of savings leaving them with the urge to act now!  They now have the option to reach out via phone or contact form.

With all this being said, you can clearly see the many benefits of posting a blog article and writing it correctly, of course.

Writing is not for everyone.  At RCC Web Media, we take content writing very seriously.  We have experts who know the standards for SEO ranking, grabbing your reader’s attention and leading them to your business.  Call us today at 888.565.7102 or reach out to us on the contact form on our website.