Hiring a Marketing Team: Myth vs. Fact
Hiring an experienced and reputable marketing team is a great thing to do for your business, big or small. Having a qualified team of digital marketing experts on your side can increase awareness for your brand, bring in quality customer leads, protect your online reputation, and so much more. RCC Web Media Agency has worked hard to earn the reputation as one of the best marketing firms in Michigan. And part of our mission is to keep our clients informed about the digital marketing process and to answer any questions you may have.
We’re always thinking of new ways to bring value to our clients and we have a lot of conversations as a team about how we can make our services better to improve your success as a business. Recently, we took it upon ourselves to debunk some of the most common myths about hiring a marketing team. In fact, we created a video about the topic that you can view here.
Here is a brief synopsis of what we discussed.
Common Marketing Myths Debunked
Before hiring RCC Web Media Agency or any of the many advertising agencies Michigan, you should ask a lot of questions. At our digital marketing firm, we love to answer client questions, and here’s a short list covering some of the common queries we receive in “myth vs. fact” form.
Myth: Having a website is enough
Fact: Many business owners believe that simply putting up a website is enough to create and maintain a strong online presence. They believe that there’s no need to update their content on a regular basis, but this couldn’t be further from the truth. The internet and the online digital marketing arena is constantly evolving. It’s dynamic. And consumers are always looking for the latest information. Therefore, a website with static content that hasn’t been updated in several years will most likely not attract the right kind of visitors that bring results.
Myth: A marketing agency won’t “get us.”
Fact: Some business owners don’t think that a team of outsiders could ever understand the indescribable qualities that make their company special, but this isn’t necessarily the case at all. In fact, strong marketing teams can impose discipline on businesses, forcing owners to articulate what makes them different from their competitors. Also, marketing, simply put, is great communication. When a company articulates their wants and needs to a receptive and capable marketing firm, that firm can amplify their message and get this message to the customers they want to attract.
Myth: All digital marketing is lead generation.
Fact: Only a few elements involved in successful digital marketing have anything to do with lead generation – AdWords, PPC Advertising, Email Marketing, and Third-Party Directories. Other elements are essential to promote brand awareness, increase visibility, and direct traffic to your website. These include SEO Services, Links Building, and Social Media Marketing.
Myth: Outsourcing is more expensive than internal marketing.
Fact: There’s no denying it: Good outsourced marketing isn’t cheap. However, it can be a lot more affordable than trying to hire the right professionals you need for the digital marketing results you want. Typically, a successful marketing program requires several individuals who possess a wide range of specialized skills. These include (but are not limited to) strategy development, project management, content writing, editing, design, social media marketing, email marketing, search engine optimization, web development and design, and analytics.
Myth: You will get results overnight.
Fact: It takes time and effort to gain a sustainable position on the first page of SERP, and you can’t simply “set it and forget it” if you want to stay relevant on search results. Search algorithms constantly change, so marketing teams must revisit SEO and content strategies at least quarterly to ensure that they’re still effective. A good digital marketing plan involves daily effort that results in optimal, sustainable results.
Myth: Digital marketing is just for big brands.
Fact: Contrary to what many small business owners believe, digital marketing is not just for large businesses. Great marketing plans are now available for small businesses that are just starting out, and RCC Web Media Agency can help you grow faster. We can assist you with customer communication and engagement – even if you don’t have a call center and sell to customers on a national scale – even if you don’t have a physical shop. We’ll get you visibility and traffic, as well as insights and analytical data – everything you need to succeed. Remember that most big companies started out small and joining forces with the right marketing agency can propel your small business into a large company.
Join Forces with the Right Marketing Agency Right Now
If you’re ready to get more visibility, web traffic, and sustainable results, call RCC Web Media Agency at 888-565-7102 or reach out to us through the contact form on our website.