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Google Ad Trends Not to Miss

With so many things going digital nowadays, Google has continued to invest itself in strong artificial intelligence (AI), comprehensive data metrics, and more.  There are several components to Google Ads that make the platform essential for business owners to help grow their presence in the market online.  Here at RCC Web Media Agency, we are equipped with the digital marketing services that bring you stronger lead generations and sales propositions.

To dive in a little more, we’ve put together a brief list of top trends businesses should know when using Google Ads:

Google Is Bigger Than Ever

From the digital storage capabilities of Google Drive to measuring data metrics in Google Analytics, Google has continued to add to its vast repertoire of user-friendly products.  For instance, with PPC advertising, Google Ads accounts for the 60,000+ searches that generate in Google every second.  With over 90% of the global search engine market share, Google is the place to be to build ad campaigns, track top keywords, and more.  So, let’s start there!

Google Lens & Integrated Ad Campaigns

As a visual search engine, Google Lens makes it easy for users to identify objects, scan barcodes translate text abroad, or find landmarks and public attractions via the web.  Integrated with Google Photos –and for Android users, Google Assistant in the Google app, this innovation allows users to simply scan items on their mobile device to show product info and other details.  This innovation is an exciting alternative for businesses to better interact with their market.

Voice Search Capabilities

In-home smart speakers are becoming the new it-thing.  In fact, by 2022, more than half of American homes will have bought a smart home speaker.  With the rapid usage of these devices, nearly three-quarters of consumers say that they use their speakers as a part of their everyday routine.  But, how does that translate to your business?  Google has plans to integrate display ads into its Google Home device, allowing businesses to join in and gauge their markets by voice.  As traditional text-oriented search becomes less used, Google sees endless possibilities for businesses to monetize voice search and to generate organic leads this way.

Expanded Audiences: Affinity vs. In-Market

  • Affinity Audiences: These kinds of audiences are based on browsing behavior and gauge users around their specific interests.  These audiences can range from beauty & wellness, home & garden, media & entertainment and more.  The standards for implementing a custom affinity audience are to consider at least five different interests, URLs, places, or apps that best comprehend the audience that you are trying to target.
  • In-Market Audiences: These are more of your traditional users who are researching and comparing products and services in real-time.  This might seem like what you can be capable of already.  However, Google considers this component an expansion due to the idealistic data and organic searches of which users are physically searching.  What’s more, is that you don’t need to compromise your current Google Ads campaigns.  Advertisers can layer these new metrics right on top of your current campaigns.

To see how Google ads can impact your business, call RCC today at (888) 565-7102 or reach out to us on the contact form.  We’ll have a member of our sales team come out to see how we can help grow your online presence.