Brainy Marketing Strategies for Holiday Shoppers
To the everyday person, October might seem a little early to start thinking about the busy holiday shopping season. Not for business owners! There is no time like the present to jumpstart you holiday marketing strategies and devise a concise plan to attract new eyeballs to your products and services.
Here at RCC Web Media Agency, we are already thinking ahead with innovative ways to market your business with enticing content and festive flare. Though, as joyful and merry as the holidays might be, it can also be a time of stress for both the business owner as well as the consumer.
As so many small-and-large businesses begin to saturate the market with promotions and “exclusive” deals, many consumers have a hard time landing on a business that might fit their needs the best. With that being said, RCC can help you expand your reach and increase your ROI by implementing various components of marketing to your business that capitalize on both what you offer as well as the consumer journey.
From how we see it, this time of year is the best time of year, especially for small businesses. Here is a brief list of clever marketing to-dos we can help you implement during the upcoming shopping season.
Capitalize on the Consumer Experience
This seems like a no-brainer, but the consumer experience can often go unmatched to your competitors if you aren’t careful. This is an important time of year to show that you care greatly about your consumers. You need to focus on producing content that speaks to the consumer on a personal level. Ask yourself: “Can this content speak for my brand and help my market?” Think about your product or service and put yourself directly in their shoes. How is it that what you are offering can help the consumer? Focus on some of the negatives related to your products and services that you help solve.
Remain Grateful to the Consumers
Encouraging your consumers to consider your business before a purchase is also ideal — preferably without the sales-y push. This is the time of year to not only provide some help to the consumer but to show them that you are grateful. If you want to be able to attract previous and potentially new shoppers into your brand, then staying on top of the consumer psyche is where to be. Focusing on gratitude and showing shoppers that they are valuable in your marketing strategies goes a longer way than you may think!
Start Your Campaigns Right Now!
Like we said earlier, there is no time like the present! Get ahead of your competition and crack out your marketing strategy today before the first wave of sales begin to hit. Think of it this way — if a big department store can put out displays of holiday products two-to-three months in advance, you can begin your preparations that early, too. The goal is to have a consistent marketing strategy to grow your online presence before big holiday shopping milestones roll around, like Black Friday or Cyber Monday. Consider having a layaway sale, or free rewards if they act now and purchase before the holidays.
The period between Black Friday and Cyber Monday is significantly lucrative for businesses. But, even around this time, email marketing has always been working to improve a business’ customer procurement. In order to really generate some traffic for your business, participating in the peak holiday shopping season is a great place to begin. And all of that can start with email marketing.
Contact RCC Web Media Agency: Digital Marketing Companies in Michigan!
Whether you need social media and Facebook marketing support, SEO services, PPC advertising, Google Ads and Adsense support, lead generation, email marketing, affiliate online marketing and advertising, online reputation management (ORM services), web development, or video and drone services, we provide quality services at affordable prices. RCC is a full-service digital marketing agency, but we’re known for Michigan SEO services, too!
To see how digital marketing can impact your business, call your Michigan digital marketing specialist, RCC Web Media, today at (888) 565-7102 or reach out to us on the contact form. We will have a member of our sales team come out to see how we can grow your online presence!