Adjust Your Marketing Strategy for 2021
The more the COVID-19 pandemic has shifted us this year, we continue to realize how much our business objectives have changed in the last year. Going forward, products and services are going to be primarily exchanged online, or have an online presence like never before. To get a better feel for this new normal, RCC has prepared some insight for a transition into the new year, and how might the landscape look for local businesses in our community.
The new year will be unlike any year in our recent memory, and that goes especially for business owners trying to navigate where to go in the first quarter. Marketing strategies must now consider customer engagement as well as the retention of existing or recurring customers during a time of consistent uncertainty.
If you aren’t quite sure of where to start, RCC is always here to help you start somewhere. Follow some of our suggestions to start the next year of being productive and efficient.
Social Media Couldn’t Be More Imperative
Local businesses as well as large corporations have to begin to adjust their online media in a way that prioritizes social engagement. Social media marketing — including on Facebook, Twitter, Instagram, and more — will be your best friend in 2021. Since last winter, marketing budgets have seen nearly double the amount of social media implementation due to the unprecedented increase in users. Since the pandemic started, social media has driven a lot of information in regard to news, our work-from-home communities, and, of course, branding.
This kind of large-scale consumer shift introduces increased opportunities for brands to expand target markets with new audiences in addition to the existing ones. Our comprehensive marketing plan ensures that you will have enticingly creative posts, regularly scheduled and monitored, to attract the most amount of eyeballs to your company name and branding. If you have ever wondered when to start social media for a business, now would be the time!
Google Remains the Key to Marketing Success
Google Ads, Google Analytics, and all the other ins-and-outs of the massive platform prove to be beneficial, especially during a time when so many people are online. One of the trickiest challenges for any business is scaling up. This means it doesn’t require five times the effort to get five times the leads. Google Ads are highly measurable.
If you create a Google Ads campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign. You can increase your PPC budget and your leads and profits will increase accordingly. This makes Google Ads highly effective for businesses that need a lot of leads but are short on time. Google also has tools available to you to help forecast your future sales while recommending a budget to maximize the opportunity.
Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measurable. In fact, Google Ads PPC is one of the most measurable of all online channels. Google Ads are transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can determine pretty quickly if your campaigns are going to be successful in bringing you a good ROI or not.
Local Listings & Search Engine Optimization (SEO)
If you own a local business, one of the most essential things you should be doing is ensuring that you have local listings. Local business listings should be verified and regularly monitored by you across all search platforms. Your listings will draw customers using Google search for many different purposes (nearby dentist offices, gas stations, restaurants, car dealerships, etc.). If you target customers within 10 miles of your place of business, just imagine how many times your brand will come up when folks search for something. You can’t afford to miss out on all those local customers looking for quick and easy solutions nearby.
Additionally, the benefits of your site ranking on the first page of Google for a relevant keyword or words will surpass the investment in SEO you made to earn that position. This is the major difference between SEO and advertising. With a paid advertising campaign, the results only last as long as the investment is being made. When you stop spending on ads, your website traffic and conversions stop too. You are basically only leasing ads from Google or another platform.
Allow RCC to show you the best ways to start 2021 with a new mindset and leaving the challenges of 2020 behind. Let our expertise lead the way of turning your business around and bringing in sales for what could be a great recovery year for many!
Contact RCC Web Media Agency: Digital Marketing Companies in Michigan!
Whether you need social media and Facebook marketing support, SEO services, PPC advertising, Google Ads and Adsense support, lead generation, email marketing, affiliate online marketing and advertising, online reputation management (ORM services), web development, or video and drone services, we provide quality services at affordable prices. RCC is a full-service digital marketing agency, but we’re known for Michigan SEO services, too!
To see how Digital Marketing can impact your business, call your Michigan digital marketing specialist, RCC Web Media, today at (888) 565-7102 or reach out to us on the contact form. We will have a member of our sales team come out to see how we can grow your online presence!