With different entry points to your website you will want to convey different actions. For example, when someone clicks on an ad for product X, you want the page they land on to be optimized to purchase product X, and if your customers click on an email, we want them to be taken to a page that deals with the particular promotion that you were advertising. Or, if your potential buyer clicks on an email about a purchase they didn’t get to finish you would want them taken to their shopping cart.
These are basic but crucial needs, and landing pages can help. They also work as a great way to test changes to optimize your conversion rates and improve user experience overall. Let’s talk about your goals with website development, as well as the ways in which testing and optimization can improve your ROI. Making your website easier to navigate with landing pages will help you turn more site users into customers and improve your online reputation. Call RCC Web Media Agency at 888-565-7102 or fill out the brief contact form to the right for more information about landing pages or any of our other digital marketing services.