As a growing business online, you want customers, and you need to reach those customers in an interesting way. This is why Google is such a powerful tool for a growing online presence in many different ways. One of those is to use Google display advertising as a means to build your valuable, recognizable brand while keeping your brand at the forefront of any prospective customers.
Search campaigns are a great source to help increase the revenue, traffic growth, and brand awareness of many different kinds of businesses online.
The more that content becomes an integral part of every marketing strategy, the more businesses realize the need to continue to be creative. Drone video marketing is one of those tools that businesses can use to elevate their brand and bring some excitement into their regular marketing strategy.
Call tracking in any kind of business is one of the most effective ways better understand your customers. In addition, call tracking is also an effective way to improve your customer relations and how you approach customers over the phone.
Long gone are the days of carrying around a massive Yellow Pages book to look for a plumber or to find a new doctor. With the amazing power of the internet, businesses can list their information for easy access to customers.
We all know technology changes fast, and the trends with the way we develop websites changes just as fast. Some design aspects that might have once been the new craze are now starting to show age. While you might be fairly caught up with some of the standard uses of a website, the chances of losing conversions because of uninteresting content or lackluster interaction are far too high in this aspect of your overall brand impression.
The more the COVID-19 pandemic has shifted us this year, we continue to realize how much our business objectives have changed in the last year. Going forward, products and services are going to be primarily exchanged online, or have an online presence like never before. To get a better feel for this new normal, RCC has prepared some insight for a transition into the new year, and how might the landscape look for local businesses in our community.
We made it! The end of 2020 is upon us, and now it’s time to celebrate the end of the year this holiday season. While this has been a year that has tested us greatly, the team at RCC wants to assure you a new year is upon us, and that comes new goals and resolutions to start our year outright.
We’re not sure what’s more exciting… the holiday season is coming up, or that 2020 will soon be behind us for good! While 2020 has certainly presented many different challenges – both personal and professional ones, it’s time to look forward to the new year and start it with a brand new outlook on life altogether. If you are a business owner and contemplating what 2021 might look like, fear no more! RCC Web Media Agency is here to help you make the most out of the new year and start the year out with a bang! Our team of digital marketing specialists has put our minds together to help local businesses work around the unprecedented time we’re in.
For businesses now, at the end of a hectic year, 2021 is looking better than ever for many of you. Our team of digital specialists can introduce you to levels of marketing you haven’t seen before! From one of the top social media marketing companies to lead generation in Google search campaigns, RCC has the know-how and the willpower to put you ahead of the other guys in 2021! Implementing a digital marketing strategy can seem like a lot to do… and that’s why we’re here! RCC Web Media Agency makes business marketing simple and functional while being able to adapt to the growing trends in marketing. To stay on top of your competition, businesses need to continue to monitor and improve upon marketing strategies to keep online presence intact.
By now, if you haven’t reaped all the benefits that Facebook has to offer your business, then you’re missing out! Especially if you’ve just jumpstarted a business, you’ll want to create a Facebook page to reach an online audience. But before you get too involved in social media, the first platform our team recommends you start to market your products and services online with is Facebook. Social media, and Facebook, in particular, has become one of those things you check on your phone the moment you wake up in the morning. Facebook is always saturated with ads all over, from movie trailers to a new commercial from your favorite cooking show. With over one billion daily active users on Facebook, the social media platform is ideal to attract users in to show them enticing content. From the most popular social media platform out there to its progressive dominance in marketing strategy, RCC can let you and your business in on the tips and tricks to make the most out of the platform.
To the everyday person, October might seem a little early to start thinking about the busy holiday shopping season. Not for business owners! There is no time like the present to jumpstart you holiday marketing strategies and devise a concise plan to attract new eyeballs to your products and services. Here at RCC Web Media Agency, we are already thinking ahead with innovative ways to market your business with enticing content and festive flare. Though, as joyful and merry as the holidays might be, it can also be a time of stress for both the business owner as well as the consumer.
Do you know the ever-so-complicated world of digital marketing and tracking complex data analytics? Yeah, we know… tracking data is not only complicated to do, but it’s also complicated to keep up with, as well. Keyword research is one of the most powerful and essential tools for your website. Though it’s important to remember that keywords and phrases change, and it can be easy to end up with a bucket of faulty keywords if you aren’t careful. Here’s the bottom line: Don’t waste your money on the least-tracking keywords! But you would never know such a thing if you didn’t have an experienced team of analysts to walk you through it. RCC will work with you to show you where your money needs to go to ultimately start converting more leads into sales.
By now, it’s more than evident that video marketing is an essential part of any growing business online. But what truly makes video great and engaging? Well, storytelling, showcasing and demonstrations, and event presentations are all part of the great reason why video works so well for businesses. We know that not all businesses are created equal and one business might need a more specialized approach to creating engaging video content. RCC will work with you in identifying your video marketing needs and what areas of your business might look stellar on camera!
Email marketing is nothing new. But that’s for good reason! It is one of the most direct means of connecting with target markets, nurturing them, familiarizing with them, and turning them into lead generation. Effective marketing emails will convert business prospects into customers, turning one-time buyers into potentially loyal fans of the brand.
What does it mean to invest in online reputation services? Well, online reputation management (ORM) is a service that involves monitoring reviews, searching blogs and articles, and managing other information being shared or reacted to online. This is one of the best ways to keep yourself on top of what is being said about you and your business at all times. At RCC, we know that an online presence is a very important part of your business, especially if you have a website or activity on social media platforms. We recommend that companies allocate resources to online reputation management to maintain customer reviews, capitalize on customer experiences, and generate leads back to your website and landing pages.
Have you ever heard of call-tracking software, such as CallRail? Most business owners have not, and that’s ok! Call tracking is a method to understand your online and offline activity for your business. All-in-all, call tracking is going to help you collect and analyze customer data to see where it is you can most improve and increase sales. In today’s world, businesses need a good, top-tracking website in order to compete with competitors. We are now in a time where there are tools that exist to help propel your business to the forefront and snag those customers from your competition.
Being able to respond fast to a potential customer is certainly going to leave a lasting impression than having your website visitors wait around and browse. Not only will interaction with a human makes it more personable, but live chatting can have a much bigger impact on the potential for generating sales leads.
Considering the amount of information out on the web, businesses are constantly having to change their content to keep up with the pace. The health of your information for your online business is an essential component of keeping up and staying relevant in search engines. From Facebook to Google and Yelp, RCC Web Media Agency has the tools you need to track location data and dozens of more maps, apps, search results, and online directories. Keep in mind that the better that business owners keep up with local listing scans, and improve the business information in searches, the better you will be in attracting customers when they search for relevant products and services on the internet. When customers search for your business, or the products and services you market, it is important to scan listings on the web and confirm that the location information provided is correct.
Do you want to be able to generate real leads and gain sales through social media campaigns? Well, you’ve come to the right place! RCC Web Media Agency is your leader in driving traffic-utilizing social media for small businesses.
Are you in need of high-performing, captivating content for the web? We have you covered! RCC Web Media Agency realizes that drone videography is one of the hottest trends in digital media since social media marketing took off. Utilizing drone footage is a surefire way to generate some attractive aesthetics for your business. From indoor drone shoots — such as in warehouses or industrial plants — to outdoor events, festivals, and other entertainment purposes, drones can capture a wide variety of footage to help grow your business’ online presence.
Have you been wanting a new look to your current website? Maybe you want some additional web content to spruce up your business’s presentation? The digital marketing services here at RCC Web Media Agency are here to give your business a fresh look! From writing new content for webpages to additional search engine optimization (SEO) for top tracking keywords, RCC will diagnose your current website and help you decide what you need. Take a look at a few reasons why it might be time to shake things up on your website!
Many businesses are still struggling to transform their technology to continue operating during the ongoing COVID-19 pandemic. Look to RCC as the tech leaders offering IT and Web Media assistance to make your transformation easier. If you are struggling with technology and marketing during this pandemic or just have some questions, we are here for you. As we adjust to the new trends of working from home, RCC realizes that many companies have had to adapt to changes in their marketing plans in a very short period of time. As COVID-19 continues to affect businesses and communities alike, remote web media management is becoming a new normal for the foreseeable future.
With so many things going digital nowadays, Google has continued to invest itself in strong artificial intelligence (AI), comprehensive data metrics, and more. There are several components to Google Ads that make the platform essential for business owners to help grow their presence in the market online. Here at RCC Web Media Agency, we are equipped with the digital marketing services that bring you stronger lead generations and sales propositions.
With the recent developments of the COVID-19 (Coronavirus) pandemic, many businesses with outsourced SEO services are pulling contracts and halting marketing campaigns to save the money in the long run. Let’s be real with you: An impulsive decision such as this can detrimentally hurt the recovery of your business once the pandemic is over. Whether you are an electrician, own a restaurant, run an online retail store or operate an industrial company, small businesses are bound to be hit during this time.
We’re operating in a time of uncertainty and fear due to the coronavirus. Our Michigan governor has closed schools and most businesses for the next three weeks and has ordered a mandatory stay-at-home order. Obviously, this will impact our national and local economies. The question is, how much and how long will it last? What’s the new normal look like? How can we get through this period of uncertainty? Relative to the human element, small businesses will bear some of the brunts of this situation. We must do what we can to stay strong. Soon we’ll be entering a new normal. But until that happens, and things level out, you might be wondering, is it appropriate to market your business during the coronavirus crisis? And, how to do it.
Video marketing services continue to be an ever-growing part of the current business landscape. Businesses must consistently market products by making creative approaches to provoke engagement with the client. One of the best ways to both showcase the best your business has to offer as well as engage clientele is with drone and video services.
Online reputation management (ORM) ought to be an essential part of any business. Ultimately, ORM allows businesses to see how clients see and think of your business. For businesses operating online, ORM services are a key tool to keep up with online reviews, ratings and the overall customer satisfaction of your business.
If you have a business, chances are you have a Facebook page. If you just started a new business and don’t have a Facebook page yet, you’ll want to create one. Social media is a great way to engage with your customers and keep them up to date on the happenings at your company. However, if you want to do social media right, there is one social platform in particular where you need to be using ads: Facebook.
Social media changes almost daily. From adding more ways to speak to consumers to consistently monitoring your online marketing performance, social media continues to allow businesses to constantly keep up with their presence on the web.
At the start of a new year, we all try to exercise and get in shape. As a business owner, you also need to check the health of your online business information. With help from RCC Web Media’s listings scan, you can instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens of more maps, apps, search engines, and directories.
It’s not only a New Year but a new decade as well! Just saying 20 20 has a special ring to it. A new year brings high hopes for a fresh start. The same goes for your business. You hope it will be one that is prosperous and traditionally problem-free. Sometimes starting fresh means giving yourself a new look. Revamping your company's website is usually a worthwhile endeavor. After all, this is your online presence and you want to make a good first impression for all who visit.
In a constantly changing digital marketing landscape, even the most digitally aware business owners can benefit from professional digital marketing services. Primarily, because it takes time and patience to run successful digital marketing campaigns, most individuals who run companies find it advantageous to outsource these responsibilities. Then, entrepreneurs, executives and managers alike can devote more time to cultivating relationships with clients and growing their respective businesses. Next, good digital marketing plans consist of several components: web development, local listings, video and drone services, SEO strategies, PPC advertising, ORM services, email marketing, and social media management.
Communicating with customers is a common top priority for you as a business owner. As you expand your business to the web, it is essential to consider all the ways that you are able to reach your customers (preferably in an instant fashion). Incorporating online live chat software is that one, neat tool that links you and your customer directly. Below are some of the reasons why RCC recommends implementing live chat software for your business today.
Have you heard of call-tracking software? If your answer is no, you are in the norm. Call-tracking software tracks and records information from incoming phone calls, including call source and audio recordings. It enables businesses and marketers to attribute phone calls to the marketing channels that drove them, such as pay-per-click, local SEO, and other online and offline call-based marketing campaigns.
Nobody wants to pay for traffic that would come to their site naturally, but there’s some evidence that paid search traffic converts better than organic traffic – with conversion rates up to two times higher. This can be attributed to better targeting and landing page control. Also, listings on the top of Google Search pages have way higher clickthrough rates than below that.
Your business thrives online just as much as it does within your brick-and-mortar. You always want to keep a consistency with your business’ presence, both online and in-person. Does your website convey a similar energy and aesthetic like walking into the store? Is the website engaging, inviting, and not too cluttered or congested with text or bright colors? Is it functional and easy-to-navigate? These are all questions you must ask yourself regarding your website and its overall functionality.
Your website is your business’s online residence. When you invite visitors there, how does it look to them? Is it inviting, easy to get comfortable and find what they’re looking for? Does it load quickly and function properly? You want the visitors that come to your website to stay awhile and engage in what you brought them there for. If your website is outdated or not up to standards, it may be time for a revamp or even a total overhaul.
Email marketing continues to be one of the primary means to attract people to your business online. Realistically, most people have an email address today. Email marketing is a more financially efficient and faster way for businesses to reach their respective markets and inform customers of upcoming deals.
Digital advertising notably made its presence last holiday season, so you need to be ready to capitalize again this year. According to Adobe Analytics, eCommerce saw $126 billion in online sales, representing a 16.5% year-over-year increase during the 2018 holiday season. There are many avenues you can take depending on the type of business you have.
The Secrets of Writing a GREAT Blog Article!
We are going to refer to SEO or Organic Ranking as the great financial investment that compounds over time. SEO stands for “search engine optimization.” It is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through “organic” or non-paid search engine results.
Marketing has always been about connecting with your audience in the right place, at the right time and with the right message. This means you need to find them where they are spending a majority of their time; on the internet. This also means you need Digital Marketing, which is any form of marketing that exists online. A digital marketing agency, like RCC Web Media, can help you increase the ROI of your marketing campaign without employing your own in-house advertising.
Video marketing is one of the newest tools of the trade. Videos are used to promote or market your brand, product or service. Many marketing campaigns incorporate video with other avenues to boost your business strategies.
While almost all companies have a website and many have Facebook or other social media pages, the majority do not truly know how well these tools work for them. Adding blog articles to your website or sending out Facebook posts to help increase brand awareness is great, but if you can’t measure the value of these marketing efforts, what good are they?
Google partners are experts that are certified to work with Google. This means that the company has demonstrated experience and success in managing AdWords for their clients, they have met the performance requirements, and they participate in ongoing training. You can know if an agency is Google certified just by looking at their website. They will always share their Google Partner badge, like RCC Web Media proudly displays ours. You can rest assured that when you see this badge, the company has met and will continue to meet Google’s standards.
Today’s digital marketing world changes rapidly. RCC Web Media wants to ensure that your business stays on top, which is why we have started offering drone and video services! Video marketing is one of the newest cutting-edge forms of digital marketing now that we no longer have to deal with slow connections and download speeds. Video marketing provides the value, relevancy, and convenience that companies need in order to reach out to their consumers that are always on the go.
In addition to offering the best in digital marketing Michigan, RCC Web Media Agency provides responsive web design. We can create the type of website that truly reflects your brand and image. With our help, you can attract and retain more customers, improve your visibility, and increase your profits.
Are you looking for a new and exciting way to promote your online visibility, grow your customer base, and increase your sales? Let the digital marketing experts at RCC Web Media Agency create and maintain a YouTube channel for your business!
At RCC Web Media Agency, we provide excellent ORM services to clients in a variety of fields. Our team of digital marketing professionals carefully looks for new reviews across a variety of platforms – Google My Business, Yelp, Facebook, and more.
The digital marketing team at RCC Web Media Agency understands your company’s needs, and we can produce the kind of website that grows your business.
It takes a top-tier digital marketing firm to keep up with social media trends, and RCC Web Media Agency is always on the cutting edge of everything current. We work hard to ensure that our clients get constant, positive exposure on the most relevant social media platforms. And the digital marketing experts at RCC Web Media Agency collaborate with clients to truly understand their businesses, their goals, and their target audiences.
RCC Web Media is a full-service digital marketing firm, but we are known for Michigan SEO service. Why do you need professional SEO services from RCC Web Media Agency? Here are the top reasons.
RCC Web Media Agency offers full service digital marketing Michigan. Through years of experience, we know that successful marketing campaigns need several components. And when you trust RCC with your marketing needs, you get an instant team of dedicated professionals working for you.
Before hiring RCC Web Media Agency or any of the many advertising agencies Michigan, you should ask a lot of questions. At our digital marketing firm, we love to answer client questions, and here’s a short list covering some of the common queries we receive in “myth vs. fact” form.
Digital marketing plans from RCC Web Media Agency consist of several components – web development, lead generation, SEO strategies, PPC advertising, ORM Services, email marketing, and social media management.
RCC Web Media Agency offers several important services with our digital marketing plans. Through social media marketing Michigan, ORM services Michigan, PPC advertising, email marketing services, and SEO strategies, we can make your website and brand more visible.
On May 2, 2018, RCC Web Media Agency, a Google Partner, hosted a viewing party of a Google live stream event. This was the first time that the agency hosted such an event, and it went extremely well. Several local business owners participated, and Ashley Minaudo, an account manager with RCC Web Media, kicked off the party with a Power Point presentation.
Why does your business need a blog? If you have a web presence (or are trying to build one), there are several reasons why your website should feature a regularly updated blog. Yes, a well-maintained blog informs and educates consumers. However, a blog also brings undeniable Search Engine Optimization (SEO) value to your site.
A good ORM (Online Reputation Management) strategy allows you to monitor, identify, and influence your business’ online reputation and credibility. With optimized ORM, companies can increase their sales, build trust with existing customers, and spark interest in potential clients.
If you think that your small business doesn't have the budget to accommodate PCC advertising, you may be pleasantly surprised. You can run a successful PCC marketing campaign with a relatively small budget, and this strategy will greatly enhance your SEO, mobile first, and social media marketing strategies.
Are you confused over eMarketing terms? ROI, Digital Footprint, Brand Awareness, Lead Generation, what does it all mean?!
Don't drop position on Google! Get ready for the Mobile First Transition!
With a New Year comes new marketing trends and the shift of focus for your brand. With 2.62 billion social media users worldwide, how are you planning for your 2018 digital marketing campaign?
Google + may seem to be the social media platform that gets forgotten, but it is one of the most important verticals to keep updated that will result in a major SEO value. Not only will this platform improve your search engine ranking, but it will also help build connections to cultivate your business network.
Instagram is slowly taking over the social media world. First with over 600 million users and second with the stories application, you can give your followers a live day to day inside look of your brand. Read these tips (and follow us on Instagram @rccwebmediaagency) to learn how to advance your business on this highly popular platform.
Are you constantly asking what this tweeting and hashtaging is all about? Find out what those millennial's are up to with these #TwitterTips
Looking to improve your LinkedIn page and get more connections? Look no further!
Looking to improve or create a Facebook page for your business? Check out these great tips.
Check out these tips to increase your social media presence!
Stay up to date with some great web design tips that are going to be popular this year!
We round up a few good trends to help keep your email marketing up to date this year!
If you own a niche business, these marketing tips are for you!
A lot happens in 60 seconds in the social media world!
Digital billboards and direct mail are two very smart moves on the promotion side of a product or business.
So, you’ve built a website, and it has the basic information you need to get across to customers, however, if no one can find you online, what does all of this really mean?
Negative reviews or complaints on scam boards and Ripoff Report can appear in search engines next to your name, your website URL, or even in the first ten results of SERP’s (Search Engine Results Pages).
Twitter is about to change the character limit from 140 characters to 10,000 on tweets. Find out how this will impact Social Media Marketing.
The RCC Web Media Agency ribbon cutting ceremony on Nov. 9th was a big hit, welcoming Mayor Dane Slater and the Troy Chamber of Commerce.
RCC Web Media Agency is opening the doors to Troy for their own ribbon cutting ceremony!