What does it mean to invest in online reputation services? Well, online reputation management (ORM) is a service that involves monitoring reviews, searching blogs and articles, and managing other information being shared or reacted to online. This is one of the best ways to keep yourself on top of what is being said about you and your business at all times.
At RCC, we know that an online presence is a very important part of your business, especially if you have a website or activity on social media platforms. We recommend that companies allocate resources to online reputation management to maintain customer reviews, capitalize on customer experiences, and generate leads back to your website and landing pages.
Let’s look at some benefits of having local marketing services manage your online presence:
Monitor Your Online Presence Regularly
Brands have to change just as often as their target markets change. Since online content changes so rapidly, brands must be able to adapt and catch up as soon as possible. For this reason, businesses need to stay up-to-date about what is being said about them online. Negative reviews, mentions, and posts about your business can happen at any time and at any point of the day. Therefore, brand reputation is important to be monitored at a regular rate to ensure that this kind of feedback is addressed and managed appropriately.
Using Social Media for Brand Management
From social media engagement with customers to brand awareness on social media posts, nearly half of businesses say that social media – like Facebook, Instagram, and Twitter – are the most important tools for ORM services. Social media has completely changed the way that ORM works, too. Individual social media accounts have complete autonomy to post and share their personal experiences and opinions, including that of the brands they purchase. This gives companies a huge upper-hand considering other forms of online media. Especially with unsatisfied customers, companies can converse directly with said customers to dissect the issue and come to a personalized conclusion. This happens in a quick and meaningful fashion as opinions are always rapidly changing all the time.
Online Review Websites Can Build Trust
With sites like Google My Business, Yelp, Angie’s List, and more, online reviews are an important platform to manage regularly. These sites offer important resources for businesses to gather positive feedback from customers and users who have purchased and used products and services. Many people rely on customer reviews to gauge with whom they would like to make a purchase. Having positive reviews associated with your brand will certainly build trust with your brand in comparison to your top competitors. Allowing yourself to manage reviews and interact with your customers one-on-one develops transparency for you and your brand.
Your Bottom Line Is Sure to Benefit
Let’s take a step back and think why we are all here in the first place… sales! In efforts of engaging more with your loyal customers, and improving upon your presence online, these long-term efforts can very well lead to tangible, worthwhile results for you and your business. To generate the most sales volumes, brands have to continuously stay involved in their reputation across all media platforms. And you might be thinking: “What if my brand is already doing fine?” Here is our suggestion: a clean reputation, managed regularly, can potentially save you from a public relations disaster should that ever happen. A clean reputation online that is regularly reviewed will limit the hesitation of a customer to continue their online shopping.
Contact RCC Web Media Agency: Digital Marketing Companies in Michigan!
Whether you need social media and Facebook marketing support, SEO services, PPC advertising, Google Ads and Adsense support, lead generation, email marketing, affiliate online marketing and advertising, online reputation management, web development, or video and drone services, we provide quality services at competitively affordable prices. RCC is a full-service digital marketing agency, but we are known for Michigan SEO services, too!
To see how online reputation management can impact your business, call your Michigan digital marketing specialist, RCC Web Media, today at (888) 565-7102 or reach out to us on the contact form. We will have a member of our sales team come out to see how we can help grow your online presence.