Any healthy and growing business needs to evolve year by year to stay up with current trends and maintain their relevancy. With that in mind, you have probably started thinking of new marketing initiatives to implement in 2022 so that your business continues to get the attention it deserves. If you haven’t started thinking about this, or if you feel that you could add more to your digital marketing “wish list” for 2022, we’ve got some growing trends that you should seriously consider getting involved in.
AI-optimized influencer marketing
Influencer marketing has become a multi-billion-dollar industry that’s poised to keep growing, and businesses small and large can benefit from it. Influencers can be an effective way to advertise your products and services. They can impress your business upon however many followers they have in a way that’s more comfortable for many people than watching a commercial.
Where artificial intelligence optimization comes in is by fixing the problems that come with traditional influencer marketing through AI management. First off, it can be tough to pick an effective influencer who produces the most effective type of content for your business’s needs. AI can sort through the massive amount of content produced every day to find influencers who fit best into your plan. The other problem that you face without AI when dealing with influencers is how much to pay them so you can maintain a worthwhile ROI. AI can calculate a fair fee based on the results that your influencer provides you, such as impressions and sales, and tell you how much money your influencer should earn.
Customer Service from virtual assistants
We aren’t talking about Alexa or Google Home here. AI virtual assistants can be much simpler and more affordable while boosting your customer service quality. You’ve seen chatbots on websites that answer simple questions for you. Some of these chatbots are simply programmed, directing customers to a certain help page or phone line based on keywords used in the chat. There are some chatbot options that are powered by AI to provide the customer with a more personalized experience, minimalizing the chance for frustration. Adding this feature to your website will make the experience go more smoothly for customers and will free up your employees from simple troubleshooting questions that can be answered by a chatbot.
Focus your marketing toward mobile devices
With the average internet user already spending hours a day accessing the internet through their smartphones (and that time spent is only growing), it’s smart to start focusing your digital marketing content on mobile devices. People are more likely to use their phones to look up your business, shop, or book a service. Tailoring your website and content to social media and mobile devices will make customers’ online experience more effective and will provide easier access to your business.
Effective content marketing
It’s always good to be recognized as an authority in your industry, especially when it comes to digital marketing. And with digital marketing, it’s much easier to show off your extensive knowledge. If your business hasn’t invested in content marketing yet, 2022 is the year to start. Well-written, relevant blogs and website content will go a long way in convincing customers that you know what you’re doing.
You can build a blog page full of articles answering frequently asked questions in your industry that will draw internet searchers to your site. Those frequently asked questions that you’re answering can tie into a product or service you offer, and from there, customers will see that they can trust your business to handle their needs. While content marketing is something you can do on your own, it’s most effective when done by professionals who can maximize its effectiveness through year-long, seasonal content plans and professional-level writing.
RCC Web Media Agency | Cutting-Edge Experts in Digital Marketing
If you’re serious about growing your business in the digital age, then you understand the importance of effective digital marketing. You also have probably realized that there’s a difference between understanding what your digital marketing plan is missing and being able to effectively fill in those gaps on your own. Whether you lack the time to create and implement the perfect digital marketing plan, or it’s just not your area of expertise, RCC Web Media Agency can help you take your digital presence to the next level. We are experts in all areas of digital marketing, and we can use our extensive knowledge to maximize your return on advertising investment by reaching more customers and bringing in more sales. Here are just some of the areas we can support you in:
- Content and Blog Writing
- Social Media Management
- eCommerce Website Management
- Web Design and Development
- Video Creation
- Search Engine Optimization (SEO) Services
- Pay-Per-Click (PPC) Ads
- Email Marketing
- And much more!
To find out more about how we can update your digital marketing plan to keep your business’s online presence relevant and exciting, give us a call at (888) 565-7102 or send in an online contact form. We’d love to show you how we can help!