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What is the Value of a Phone Call?

Have you heard of call-tracking software? If your answer is no, you are in the norm. Call-tracking software tracks and records information from incoming phone calls, including call source and audio recordings. It enables businesses and marketers to attribute phone calls to the marketing channels that drove them, such as pay-per-click, local SEO, and other online and offline call-based marketing campaigns.

Monday, November 18, 2019

Have you heard of call-tracking software? If your answer is no, you are in the norm.  Call-tracking software tracks and records information from incoming phone calls, including call source and audio recordings. It enables businesses and marketers to attribute phone calls to the marketing channels that drove them, such as pay-per-click, local SEO, and other online and offline call-based marketing campaigns.

At RCC Web Media, we use CallRail.  We feel it is one of the best call tracking software on the market.  It can reveal which campaigns, websites, and search keywords are driving phone call conversions.  With visitor timelines, you can see your customer's journey through your website. Call conversion data feeds directly into Google Ads and even optimizes your PPC call tracking campaigns so you can track phone calls as conversions.

CallRail can instantly procure a tracking phone number that forwards to your main phone number. Your customers dial the new tracking number, it forwards the call, and you answer your main phone like you usually do.  CallRail gathers statistics, and you can check them online in real-time.  CallRail does not require any special training, equipment, or up-front investment.

A simple javascript code will be installed on your website. It dynamically replaces the phone numbers on your website when a visitor from an appropriate traffic source is detected.  For instance, if someone calls your business from an ad campaign you are running in Google Ads, it will be recorded as such.   

This is one method to test the value of your marketing campaigns.  When the data comes in, the proof is in the pudding.  It shows which marketing efforts are driving conversions.

Another great benefit of CallRail is the ability to analyze quality conversations. CallScribe automatically analyzes your phone conversations.  You can listen to the calls made to your business allowing you to hear how the staff interacts with callers.  It is an opportunity to determine if there are missed opportunities.  Knowing what's happening during phone calls helps you make marketing efforts more effective and drive better leads.

CallRail is simple and easy to install.  It is a great add on to your marketing effects as well as a big bang for the buck.  There is also no contract required. 

At RCC Web Media, we're confident that CallRail will help you increase sales, optimize advertising, and improve service.  Get tracking your marketing efforts and see where your leads are coming from.  Give us a call today at 888-565-7102 or reach out to us on the contact form to discuss CallRail for your business.   

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