We all know technology changes fast, and the trends with the way we develop websites changes just as fast. Some design aspects that might have once been the new craze are now starting to show age. While you might be fairly caught up with some of the standard uses of a website, the chances of losing conversions because of uninteresting content or lackluster interaction are far too high in this aspect of your overall brand impression.
Luckily for you, RCC is the talented team you need by your side if you want to remake or create a website. We keep up with what’s changing as well as all the latest and greatest website features that captivate audiences. Not only will we make your website clean, professional, and easy-to-use, but we’ll incorporate the website trends that make the most impressions!
While there are some aspects of websites that will always remain — data security, easy-to-use navigation, or increased whitespace. Though, you can stay ahead of your competition by incorporating some of these interesting and innovative website features and elements:
Availability & Accessibility
Being inclusive and having an easily accessible website has become more of a trend today. The growing need for web design to be adaptable for persons with disabilities continues to grow the more advanced websites become. Any kind of business now needs to be able to cater to everyone who may come across their brand online. This makes for not only an inclusive customer experience but it can ultimately lead to an increased number of conversions, boost SEO rankings and website activity, and reach an expanded audience.
Website visitors continue to enjoy being seen and being heard on your website. Interactivity is important to keep up with your expanding audiences and to converse with people one-on-one. The more and more that website chatbots become popular, the more development we see in integrating personal shopping experiences for visitors.
For example, if someone clicks on the link of your website, having a specific question, such as, “How much do you charge per hour?”, then the chatbot can respond accordingly with costs per hour already implemented on your website. So, instead of having the customer search and search — while increasing the chances of a high bounce rate, chatbots give them the answer they are looking for quickly and efficiently.
Micro Interactions & Animations
Micro-interactions and micro animations are little pop-ups, magnifications, and quick graphics that provide feedback to the user. Much like when links change color upon clicking on them, micro-interactions make the experience a little more interesting and fun for the user. Not only does the user know that their click was responded to, but it makes the experience a little more engaging and impressionable.
Micro animations are a little more graphic being that they are moving images on your website. These animations are a great way to produce some flow to your website. By implementing such images on your website, your brand has a chance to shine! Animations make your brand stand out and familiarize itself with the audience which you are seeking.
Website Load Times & Page Speeds
Most likely the most imperative feature on a website is in regards to the website load time as well as the speed of each webpage. Not only does the general public have a quick attention span, but fast load times help improve the overall performance of the website in terms of SEO rankings with your competition. In fact, most studies say that more than half of internet users expect the website to load quickly and no more than two seconds after the first click. The overall website performance will have a direct impact on the bottom line of your business.
Allow RCC to show you the best ways to start 2021 with a new mindset and leaving the challenges of 2020 behind. Let our expertise lead the way of turning your business around and bringing in sales for what could be a great recovery year for many!
Contact RCC Web Media Agency: Digital Marketing Companies in Michigan!
Whether you need social media and Facebook marketing support, SEO services, PPC advertising, Google Ads and Adsense support, lead generation, email marketing, affiliate online marketing and advertising, online reputation management (ORM services), web development, or video and drone services, we provide quality services at affordable prices. RCC is a full-service digital marketing agency, but we’re known for Michigan SEO services, too!
To see how Digital Marketing can impact your business, call your Michigan digital marketing specialist, RCC Web Media, today at (888) 565-7102 or reach out to us on the contact form. We will have a member of our sales team come out to see how we can grow your online presence!