Gone are the days when only the big companies could leverage the power of Google searches to bring customers into their business. Google has added plenty of tools that small businesses can (and should) use to effortlessly raise awareness about their business on the internet. One of the simplest and most powerful tools for attracting local customers online is Google My Business (GMB). It may seem complicated at first, but it essentially boils down to an online business listing that provides potential customers with essential information about your business.
What is Google My Business?
When you search a local business on Google, chances are that you’ll see a GMB listing on the side of the screen if you’re searching on a computer, or as the first result in a mobile search. GMB listings usually include the business’s location on a map, pictures of the building, operating hours, reviews, a link to a phone number and website, and a short description. It’s a lot of essential information laid out in a simple, intuitive way that gives potential customers everything they need to know at a glance if they want to visit, contact, or learn about your business. Best of all, GMB is completely free. There is no extra package of add-ons you have to pay for, so everyone on GMB gets the same access to all features for free.
How will Google My Business help my business?
As described in the previous section, GMB gives your customers all of the essential information about your business in one clean presentation. This way, customers don’t have to go on a scavenger hunt to find this information. The longer it takes for customers to figure out what they want to know about your business, the more likely they are to lose interest and start looking for one of your competitors.
Increase your business’s visibility on the internet
Once your business is listed on GMB, Google can use this information on all of its other platforms. For example, if someone is using Google Maps on a road trip, the McDonald’s they’re looking to stop at on the way will only show up on the map if it’s listed on GMB.
Show off your great reviews
GMB collects reviews of your business and gives the average out of 5 stars on your GMB listing, plus people can click through to read individual reviews. Internet searchers are getting wiser and wiser, and online reviews have become an important way to gauge a business’s trustworthiness. Any company can say they have the best service in town, but potential customers know now that they can check reviews from your business’s previous customers to see what kind of experience you truly provide.
Analyze data collected by GMB about your business
Not only does GMB allow potential customers to learn about your business, but it can also show you a thing or two about how popular your business is online.
- Audience Demographics – See who is searching for your business the most (by age, gender, and country) so you can target customers more effectively
- Number of Views – Measure how many views your GMB profile gets, which you can use to analyze how popular your business is over time
- What Customers Are Searching – You can see what words internet users search to get to your GMB profile. With this information, you can leverage popular phrases on your website or cut out ones that don’t have much impact to make room for more effective phrases
- Level of Engagement – GMB tracks the number of phone calls, website clicks, and direction queries your listing gets. Combined with the number of views, you can get a better picture of how popular your business is at any given time and how many people stay interested after viewing your GMB profile
RCC Web Media | eCommerce and Digital Marketing Experts
If you’re not a technologically savvy person, Google My Business may seem like it has an overwhelming amount of moving parts. That’s okay, not everyone who is successful in their business is well-versed in digital marketing. However, if you don’t feel comfortable handling your digital marketing, you should find somebody who does so you don’t miss out on a powerful set of marketing tools. RCC Web Media has assembled a team of digital marketing experts in a wide range of areas so that we can handle all of your digital marketing needs effectively. Here is a list of some of our services:
- Pay-Per-Click (PPC) Ads
- Video Creation
- Email Marketing
- Social Media Management
- Content and Blog Writing
- Web Design and Development
- Search Engine Optimization (SEO) Services
- eCommerce Website Management
- And much more!
If you want to take your business to the next level with professional digital marketing and eCommerce services, please give us a call at (888) 565-7102 or send in an online contact form so we can answer any questions you have!