SEO stands for “search engine optimization.” It is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through “organic” or non-paid search engine results.
SEO is as much about what people are searching for and the words they are using to search as it is about the search engines themselves. The strategy of knowing the answers to these questions will enable you to connect to the people who are searching online for the solutions you offer.
SEO is important for many reasons. While paid advertising and social media can bring traffic to your website, the majority of online traffic is driven by search engines. Organic search results also have more credibility to intelligent searchers and obtain more clicks than paid ads. Statistics show that of all US searches, only 2.8% of those people clicked on paid advertisements.
The benefits of your site ranking on the first page of Google for a relevant keyword or words will surpass the investment in SEO you made to earn that position. This is the major difference between SEO and advertising. With a paid advertising campaign, the results only last as long as the investment is being made. When you stop spending on ads, your website traffic and conversions stop too. You are basically only leasing those ads from Google or another platform.
But when you invest in SEO and build valuable content on your site, you are creating more permanent value in the property you own online. You will reap the benefit of that well after your budget is turned off. This is how you can build equity in your business online.
SEO is very credible as it is earned. Google has validated the fact that your site is one of the top results for a certain topic search. This validation gives your business credibility.
Now that we’ve shared the value of SEO, we hope you see this as an opportunity to use this as a competitive edge to rise above your competitors.
RCC Web Media has a team of SEO certified specialists that can help your business rank online for the products and services you offer. SEO could be the investment your business needs. Meet with our sales team and receive $200 Off your Search Engine Optimization plan. Call us today at 888.565.7102 or reach out to us on the contact form on our website.