When we talk about social media, Twitter is amongst the few well-known platforms. It’s an instant way to reach out to people, and a great way to advertise. For Social Media Marketers, the real challenge with Twitter is the 140-character limit: composing a tweet that is meaningful, packed with content, and well-worded is hard to do with such restrictions. It seems Santa heard the cries of Social Media Marketers this year, because their requests to increase the character limit of tweets have been fulfilled.
Today it’s all over the news that Twitter recently announced they are putting serious consideration into increasing the tweet limit from 140 characters to 10,000. That’s a massive change, but the number has been seen before. Back in August, Twitter dropped the 140 character limit from its Direct Messaging service, making it 10,000 instead. This was a smart move, since the harsh limitations on messaging made it an unreliable source for having in-depth conversations over Direct Messages. Now that this limit will be brought over to tweets, we’re going to see a big change in the way everybody utilizes Twitter.
According to Twitter CEO Jack Dorsey, the move will offer more “utility and power.”
This certainly is good news for marketers, but it will raise questions for companies and what their strategy is going to be to adopt this change.
How are you going to utilize this increased character limit? How are you going to get the most out of the 10,000 characters without losing the interest of readers? 10,000 characters is a lot, and if tweets start to drag on too long, it’s certain that people will move on before finishing or fully engaging the tweet. It will be a challenging task to invoke readers without boring them. The limit increase will presumably change the way the user’s timeline looks: if the tweets can be longer, fewer tweets will fill the screen at one time. It will be interesting to see how all of this plays out in the near future.
Content Management and Search Engine Optimization will once again play a pivotal role. Our Social Media, Content Marketing and Search Engine Optimization experts consider this as a breakthrough in social media marketing. According to them, this will take content marketing to a whole new level, one that can better advertising and the visibility of companies.
Be ready, 2016 is going to bring what is potentially the biggest change to Twitter so far.