Have you had a website for the last decade or more? Has your website contained the same information that could now be outdated or irrelevant? If your e-commerce platform was created several years ago, and even if you are always on top of updating your products or services, there may be other pages on your website that can lead your visitors to some confusion.
In today’s very competitive online market, content is going to be key, and the user experience is paramount to your brand awareness. Whether you are a large corporation or you are a small business owner, your website needs to stay on top of both appearance and functionality for the user.
We can walk you through the main reasons why you should keep your website updated on a regular basis. There are many aspects of website design, technology, and content that may be more or less significant than others depending on the nature of your business. However, it is still critical to maintain track of all of them. Let's go over the major reasons why you should update your website today!
- Keep up with design trends.
- Increase the speed of your website.
- Ensure data security.
- Allow for flexibility.
- Showcase new products or services.
- Boost rankings on search engines.
- Incorporate integrations (e-commerce, video, live chat software, etc.)
Internet technology is always evolving and ever-changing. The objective of each new implementation is to improve websites by making them quicker, simpler, lighter, and more secure. And if you follow through with these new implementations, you will be providing the greatest possible service and experience to your users, earning yourself and your business a good reputation and revenues.
So, how frequently should your website be redesigned and redeveloped? According to our experts here at RCC, the maximum lifespan of a website design is only two-to-three years. Your website risks higher bounce rates and compromised search engine performance if it doesn’t receive ongoing development. Using modern technology may provide several benefits to your website and business, allowing you to attract new consumers and ultimately improve your revenues.
RCC Web Media Agency: Digital Marketing Companies in Michigan!
RCC is a full-service digital marketing agency committed to ensuring your company and its website have a strong online presence in your growing industry! RCC offers everything you need to get your growing business off the ground and enhance your online marketing plan, including search engine optimization (SEO), Facebook marketing, pay-per-click marketing, and more.
In addition to website development, we are experts in other areas of digital marketing, including:
- Web Design and Web Development
- SEO Services
- Lead Generation
- Google AdWords Campaign Management
- Google PPC Ads (Search & Display)
- Video Ads and Creating Videos for Business
- Email Marketing
- Affiliate Online Marketing and Advertising
- Online Reputation Management (ORM Services)
- & More!
RCC can demonstrate our talents and lead the way in developing your company into a searchable enterprise, improving sales and modifying an entire marketing plan to fit the molds of an ever-changing market! Call us today at (888) 565-7102 to make an appointment or submit a request using our online contact form. A member of our sales team will visit you to help you expand your online reach!