The holidays naturally bring with them the busiest shopping days of each year. For business owners, this is the time to capitalize on the influx of shoppers. If you plan out your campaigns in advance, you can set yourself up for a nice holiday bonus with all the extra business you’ll get. There are plenty of holidays coming up that are sure to put people in the shopping mood. We’ve got some campaign ideas here for you that will catch the attention of those holiday shoppers.
Halloween sale—Treats, no tricks
The holidays are a great time for a reasonable sale, as the volume of customers you draw in should make the price cut well worth it. If you’ve got a Halloween-related product or service, then this is the perfect time to drive up demand for it with a sale. Even if you don’t, people still look for deals around the holidays because they know they will be offered. Send your customers a spooky-themed email coupon so you can be a part of the action.
Thanksgiving—Share the spirit of giving
Referral code discounts and Thanksgiving go hand in hand. Give your customers a code that they can share with friends to give them a discount on your products and services, and when their friend signs up, the original customer will get a discount of their own. Referral codes are great for reaching new customers and expanding your base as you lead into the Christmas shopping season.
Black Friday—Offer a head start on the busiest shopping day of the year
Black Friday is always hyped up as the craziest shopping day every year. Despite the incredible deals, you can find in plenty of places, not everyone is willing to wake up early or stay up all night after Thanksgiving to push through crowds for a deal. To entice the more casual shopper, give them a head start on Black Friday by extending your deals. Thanksgiving may not be the best day to start it, so consider beginning your Black Friday deals a few days before or even the Monday of that week.
Small Business Saturday—Rally your supporters
Many people are passionate about supporting their favorite local small businesses, so now is your time to shine. Show that you appreciate their support with a discount. This could be an online discount if you have an eCommerce website, or you can offer an in-store discount if you want more foot traffic in your store. There are lots of small businesses that your customers could support that day, make sure you’re one of them.
Cyber Monday—Go viral with great deals
In the Internet age, Cyber Monday has become the biggest shopping day of the year, toppling the previously reigning Black Friday. This comes from convenience; you don’t have to fight for online deals. Get your customers excited for your Cyber Monday deals by announcing a countdown until the end of your sale. Sending an email with all your best deals displayed with a countdown ticker will remind your customers not to miss out on a chance to get their favorite products at a cheaper price. Send this email as soon as your sale begins, and then send another reminder when there are only a few hours left in the sale so they don’t forget!
Christmas—Spread some cheer with a gift guide
An inevitable issue around Christmas time is feeling the need to get a gift for someone but having no idea what you should get them. No one wants to be a bad gift giver, so help your neighbor by offering your customers a gift guide for your products and services. You know the target audience for each of your products better than anyone. Share that knowledge by emailing a gift guide that will lead your customers in the right direction—to your store.
New Year’s Day—Start the year off right by increasing revenue
As people start out strong on their New Year’s resolutions, they may need some things to help accomplish them. Someone looking to exercise more could use some workout equipment at home, or someone planning to eat healthier may need some cooking utensils and healthy food options. Think of resolutions that your store could help with and leverage those. Of course, you can always do the classic New Year’s discount. For 2022, you could offer $20.22 off your products, in-store or online.
RCC Web Media Agency | eMarketing Services to Boost Your Business
In the day-to-day hustle of running a business, it can be tough to scrape out time for thinking ahead about marketing campaigns. If you know you need to up your marketing game, but just don’t have the time to spend on it, let RCC Web Media Agency help! We will personalize digital marketing campaigns to your company’s strengths and goals. We can plan out holiday marketing campaigns months in advance and execute them at the perfect time. Our wide range of digital marketing services covers everything you need, including:
- Search Engine Optimization (SEO) Services
- Web Design and Development
- Email Marketing
- Pay-Per-Click (PPC) Ads
- Content and Blog Writing
- eCommerce Website Management
- And much more!
If you would like to know more about what we can do for you, give us a call at (888) 565-7102 or fill out a contact form. We want your business to get the attention it deserves so that you can see its growth through to fruition!