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Reasons to Update Your Website

There is no better way to advertise your business than online. The answer is not just having a website, it’s developing the website properly to ensure it’s creating business growth.

Friday, August 6, 2021

There is no better way to advertise your business than online. The answer is not just having a website, it’s developing the website properly to ensure it’s creating business growth.

Visual Appeal

When clients visit your website, they see it as a reflection of your business. If your site looks top-notch and is packed with useful content readers will see you as an expert in your field. On the other hand, if the site looks outdated and hard to navigate, they’ll think your company is maybe just so-so. Your company’s website should showcase your product and/or service and the layout should reflect a consistent look and feel.

Make sure to remove or update out-of-date content. Make sure all plugins and add-on third-party features work as they are supposed to.

Responsive & Mobile Friendly

More people spend time on their mobile devices than ever before.  How does your site look on yours?  It’s now standard practice to make sure a website is mobile-friendly.

Responsive Web Design consists of a variety of techniques that allow a website to adapt to the size of the various screen sizes that it’s being viewed on. Whether it be an iPhone, desktop, or laptop computer, the website should basically appear the same to all views. could be shown on the same site as the person opening it on their laptop etc.

Coding

Is your website browser compatible? Is your source code valid; both HTML and CSS? Does your website meet the basic web standards? Is the technique and/or version of the programming language outdated?

An important factor to consider is that every year Google web changes and techniques become more advanced to keep up with these latest standards. If your site was developed several years ago, it probably has a lot of unnecessary HTML code and can be slowing down your which in turn,  can impact your ranking in the Google search results.

Use of calls to actions

Many outdated websites lack effective calls to action that convert users to customers. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to become leads by completing an action on your landing page. Does your website have a call to action clearly visible on every landing page? Are they eye-catching enough to draw the user to complete the desired action?

Content

Of course, the first impression of your website will be the overall look, but the user’s intent is because they are looking for something they searched for.

The content of a website really is the most important thing, as it is extremely important in determining how effective a website is. Fresh and unique website content is a very important factor in encouraging people to revisit your site more often.

User-Experience

When we talk about user experience (UX), we are referring to the totality of visitors’ experience with your site and this means more than just its visual appeal. The website navigation should be clean and clear so the user can get where they need to go, or they will leave.  The same goes for the rest of the layout.  It needs to be easy to move around, find the information and things they came for. 

The above information touches on many of the most important and common signs to look out for when you want to know if your site is becoming outdated. Although there are other signs that you may need a website facelift, this should be enough to get you thinking.

To see how a new website can impact your business, call your Michigan web development specialist today at (888) 565-7102 for a website review. You can also submit a request using our online contact form. A member of our sales team will visit you to help you update your online presence!

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