So, you’ve built a website, and it has the basic information you need to get across to customers, however, if no one can find you online, what does all of this really mean?
What you need is an SEO plan. SEO stands for Search Engine Optimization, the science of optimizing your website so that people searching for your services can easily find you online.
An SEO plan will not only help you to achieve the objectives of a high search engine ranking but will also help you determine which areas of your site need the most attention. Search Engine Optimization is an ongoing process and it requires constant attention. As time goes on, you will gradually need to update your SEO plan to achieve your goal.
There are few search engines out there that are constantly focusing on keywords whereas others focus on links. In the near future, they will update their ranking criteria and it will affect those websites with a static SEO Plan. However, if you are constantly updating your SEO Plan it will not affect your ranking because you will be keeping up with the modern SEO needs.
With technology being such a prevalent part of running a business today, a website is a must-have! Every business has one and there are billions in existence. It is crucial to have an SEO Plan in place so your website is not lost into the abyss. Also, if the website appears on the first page but in the 11th slot, it will not attract many users. We want visitors and we want to increase our unique visitors every month, so we set our goals high! We want to be on the first page, above the fold. We need to prove to the search engine that we are worthy of reaching our target audience.
The search engine crawlers will catalog your website based on the following criteria:
- Anchor Text
- Site Popularity
- Link Context
- Topical Links
- Title Tags, Meta Description
- Keywords or Phrases
- Site Language
- Site Maturity
The list goes on and on. There are more than a hundred criteria on which the search engine ranks the results. There are multiple views of the above-mentioned criteria. For instance, if we are looking at the link, the crawler might take into consideration the location of the link, the text before or after the link, or where the links lead to and from.
Every search engine has different criteria, however, with ongoing effort and SEO plan in place, there is no reason your site can’t rank on the first page!
Stay tuned for more information about Evaluating your Web Pages and formulating an On-Page Optimization plan.
Want to develop a proper SEO plan? Contact the pro’s at RCC Web Media Agency