The holidays are a wonderful time of year for consumers and business owners alike. Giving each other gifts makes people happy, and you need to let people know that you’ve got gifts for them to buy. With the continuous rise of online shopping, marketing your eCommerce site offers more returns than ever. Deloitte is predicting a 7 to 9% spike in holiday sales for 2021, including an 11 to 15% spike in eCommerce sales. To fully capitalize on this increase in spending, you have to raise awareness of what you have to offer. Facebook is a strong way to get people thinking about your products and services. Whether it’s through pictures and videos on your store’s Facebook page, or through Facebook ads, you can make a lasting impression on tons of people.
Don’t wait, plan now if you haven’t already
Marketing for the holidays is all about timing. You need to have a plan in place and know how you’re going to execute it weeks before you start to. That way, you can analyze it and see where there are holes that need to be filled or unnecessary aspects that can be cut out.
Generic holiday messages mean less to people
The reason that one of the main marketing principles is targeting a specific audience is that you can have a stronger effect on them. Casting a wide net in marketing just means there are more holes to slip through, and people will have less to connect within your marketing initiatives. With that in mind, create a marketing strategy for each holiday that you want to hit. Thanksgiving, Christmas, Hannukah, New Year’s Eve and Day, and any others. People will remember an ad that references a holiday that matters to them much longer and more clearly than a “Happy Holidays” message.
Spread the spirit of giving
Inspire some holiday cheer with a sitewide discount on your eCommerce site, or a coupon code for all of your Facebook friends. A referral code is also a great idea for the holidays when everyone is shopping. It’s tough to pass up an enticing deal, and with so many gifts to be bought, people will find a reason to use your discount.
Wish your most loyal Facebook friends a happy holiday
Compile a list of those most loyal to your Facebook page and eCommerce site. That way, you can let them know that you appreciate their commitment with a special deal or discount. Not only does it increase the chance of word-of-mouth advertising, but it can cement them as repeat customers.
Decorate your Facebook page for the holidays
The same way you expect to see holiday decorations at someone’s house around the holidays, your Facebook page should send the message of holiday cheer. At the very least, you’ll make an impression on diehard fans of that holiday.
The holidays are about giving back
Don’t be a Grinch or a Scrooge! Preaching the importance of gift-giving for your customers while reaping the rewards without giving back yourself is not a good look. There are bound to be plenty of local and national charities in your area that you can partner with for the holidays. Their mission can align with yours, or it can just be one that connects with you personally. Not only will your customers take notice, but you’ll feel the joy of giving back, too.
RCC Web Media Agency | Facebook marketing experts
There are tons of facets to Facebook marketing, from what you can do on your page to what sort of Facebook ads you can put out. Not only are there a range of Facebook marketing tactics, but each one takes a considerable amount of time and effort to master. As a business owner, you likely don’t have the time to devote to figuring out the world of Facebook marketing, especially as the holiday season approaches. At RCC Web Media, we can give your business the boost it deserves this holiday season through carefully planned Facebook marketing, as well as any other sort of digital marketing you want to leverage. These are just a few of the services in our wide range of offerings:
- Web Design and Development
- Email Marketing
- Content and Blog Writing
- eCommerce Website Management
- Search Engine Optimization (SEO) Services
- Pay-Per-Click (PPC) Ads
- And much more!
If you’re interested in learning more about what our digital marketing experts can do to bring awareness and sales to your business, give us a call at (888) 565-7102 or send in an online contact form. Get out there and spread some holiday cheer!