There is no such thing as the perfect website, there will always be room for improvement. Much like with your business, you need to continually audit and update your website in order to have the greatest effect possible on customers. The new year is a natural time to audit and make improvements, so try these tips on improving your company’s website so you can keep growing in 2022!
Web Design Tips
A website that’s designed well from the inside out will have no problem keeping customers interested.
How your website looks
The appearance of your website plays a huge role in the first impression a customer will have. While it’s best to have a really nice-looking website, it’s most important to just make sure it doesn’t look bad. If your website looks too dated, the customer may exit immediately. Whereas a customer may not care as much about the difference between a website that looks nice enough and one that looks really nice. Your website’s look isn’t only the color scheme and pictures, it has to do with the consistency of appearance as well as clear navigation.
If you’re not a coding expert, it’s important to work with someone who is. Even a beautiful-looking website can be ruined by bad code. Things like slow loading speeds caused by outdated code will frustrate your customers and make them abandon your site. So, if your website hasn’t been updated in a few years, connect with a coding expert to have them bring your site up to speed.
Responsive Website Design
Responsive Website Design refers to techniques in website design that will make your website easy to use on any device. With the ever-rising popularity of smartphones, you need to ensure that your website looks just as good when viewed on a phone as to when viewed on a computer. When most people need to search for something, they’re more likely to pull out a phone than sit down at the computer. If your website doesn’t translate well to mobile viewing, then this problem can be solved by a coding expert, too.
Now that your website is comfortable and enjoyable to use, it’s a more effective marketing tool for reaching your visitors.
Content & Search Engine Optimization (SEO)
Visitors to your site are looking for something specific, they are looking for information on a certain topic or topics. So, if you want to get the full effect from your well-designed website, you also need well-planned and -written content to engage visitors. You only have a few seconds to impress your reader, so make content that grabs the reader and wastes no time getting to the point.
If you want to increase readership for your content, you can’t ignore Search Engine Optimization’s principles and tools. If you’re new to SEO, read our on-page SEO article for more information. Just like other aspects of your website, your SEO needs to be updated regularly. Google will recommend the most recently published content to its most relevant searchers, so keep your content as fresh as it is informative.
Track your content’s effectiveness
Ranking high on Google and drawing visitors to your website isn’t a blind draw, it takes studying data to understand which moves will be effective toward your goal. Signing up for a Google Analytics account or another SEO analysis platform will give you a clear picture of how your content and website are performing. Information on how many people visited a certain article, how long they stayed, where they went after; are all important to understanding if your content is effective. SEO analysis can also give you an idea of what content your website is lacking, or which topics your competitors are covering better than you.
This circles back to website design, which is important because no one wants to stay on a website that’s hard to use.
Navigation should be easy
Poor navigation is the quickest way to doom your website. There is no excuse for having a website that is difficult to navigate, as it defeats the purpose of running your website. It could be that the menu isn’t in a clear spot, important web pages aren’t readily linked, or other factors that cause frustration. People use to internet to find information because it’s supposed to be quick and easy, so if your navigation setup makes your website anything less than quick and easy, you need to get that fixed.
Have a fast website
Similar to a website that’s difficult to navigate, a slow website will undo all the work you’ve done putting your site together. No one wants to wait around for a webpage to load, they’ll just find a different one that pops up quicker. You could have the best-looking website with the most relevant and deep content, but no one will ever know if it takes more than a few seconds to load a page. If your website is lagging even a bit, finding a coding expert to fix its speed will have a noticeable effect on your website traffic.
RCC Web Media | Experts in all things digital marketing
Although digital marketing has become integral to success for today’s businesses, not every business owner can be a digital marketing expert. It takes a lot of time and specialized knowledge to run an effective digital marketing campaign, and you’ve already got plenty of responsibilities on the business side of things. That’s alright, that’s why RCC Web Media is here. We can take care of the full range of your digital marketing needs, from website building to SEO and content marketing. Here is a list of some of our services:
- Web Design and Development
- Pay-Per-Click (PPC) Ads
- Video Creation
- Email Marketing
- Search Engine Optimization (SEO) Services
- Content and Blog Writing
- eCommerce Website Management
- Social Media Management
- And much more!
If you’re interested in any or all of our services, get in touch with us today and one of our knowledgeable sales staff members will answer any questions you have about what we can do for your business. Call us at (888) 565-7102 or send in an online contact form to get started!