Communicating with customers is a common top priority for you as a business owner. As you expand your business to the web, it is essential to consider all the ways that you are able to reach your customers (preferably in an instant fashion). Incorporating online live chat software is that one, neat tool that links you and your customer directly. Below are some of the reasons why RCC recommends implementing live chat software for your business today.
Live Chats Make It Easy on the Customer
For instance, with the holiday shopping season in full swing, customers are opting out of traveling and standing in line. They prefer to be right at home browsing the brands that they most love. But that convenience alone definitely should not mean that you lose traffic through the door. Live chat software allows businesses to maintain customer traffic while catering to the shopping trends of today. Let’s break it down into a couple of different main points.
- Connect with the Customer: Conversations can be awkward, dry or just flat-out forced when a business communicates with customers in-person. Live chatting removes the interpersonal hiccups and allows the customer to communicate their needs entirely.
- Waiting in Line: With live chatting, lines don’t exist! Customers’ needs are quickly addressed, hold times are a thing of the past, and checkout is a breeze.
- Multi-Tasking: Like shopping in the store, associates are most times obligated to approach you and ask you if you need any help. It’s a common courtesy; but let’s face it, it can be annoying to some. Should there be a minimal wait time to chat with a representative, customers can revert back to other online tasks in the meantime.
Increase Sales; Reduce Operational Costs
Do you need to increase conversion rates for your website’s shopping campaigns? Implement live chat software! When questions are answered promptly upon asking, customers are often satisfied, and orders are placed. But be careful! According to Acquire, cited from Forrester, 45% of US customers will abandon their shopping carts if a real person fails to answer their questions about your business. So, if you are not able to implement a 24/7 live chat software agent, try your best to create responses and use them during your business’s downtime.
One of the Best Media Companies in Michigan: RCC Web Media Agency
We're confident that live chat software will help you improve the level of communication with your customers as well as increase the overall exposure of your business online. Online live chat software helps your business speak directly with your customers, just as you would in a traditional brick-and-mortar. Give us a call today at (888) 565-7102 or reach out to us on the contact form to discuss incorporating live chat software for your business.
Source: Top 6 Reasons Why Live Chat is Winning the Customer Support Race (Acquire)