With the recent developments of the COVID-19 (Coronavirus) pandemic, many businesses with outsourced SEO services are pulling contracts and halting marketing campaigns to save the money in the long run. Let’s be real with you: An impulsive decision such as this can detrimentally hurt the recovery of your business once the pandemic is over. Whether you are an electrician, own a restaurant, run an online retail store or operate an industrial company, small businesses are bound to be hit during this time.
Though, the most important thing to remember is that we will recover from this time. Moreover, it’s an even more important thing to consider how businesses will be able to climb out of this pandemic once it concludes. Here at RCC, we are working remotely, tracking the best possible leads so that you don’t have to suffer as greatly in the long run. In order to help you, take a look below to review some things you might miss out on during this time.
Don’t Jump the Gun!
We recommend that businesses still contribute to their monthly revenue for marketing and paid advertising. Up to this point, you have already invested your time and money in building internal workflow processes, securing data metrics and tracking them every month, securing and maintaining audiences, and implementing content creation that gives you leads. Now, let’s put in perspective: Think of the other businesses that jumped the gun and sliced their marketing budgets already. As their engagements drop, and their audiences begin to dissipate, you have the advantage of getting ahead and coming out of this on top.
We understand that there are exceptions to this strategy, too. For instance, if you own a restaurant, and patrons are restricted from sitting down and eating in your establishment, then marketing and paid advertising might not be the best solution for you right now.
Maintain Relationships with an Outreach Strategy
Do you feel you want to reach out regularly to your audiences? Why not be a local leader yourself? Set up live stream events on Facebook or YouTube in which you would be distributing the latest developments of COVID-19? Considering that many media outlets are no longer operating right now, now is your time to engage and be active in your community. Collect reputable data and information from local government and health agencies; tell people where they can get tested for COVID-19; what steps people should take to determine symptoms, etc. Post the home public service announcement onto your Facebook or YouTube.
Don’t have those campaigns, but have a blog or website? Have your digital marketing agency post the PSA and blog directly to your website or company newsletter. Include a disclaimer that you are not giving medical advice, and always link back to the original source of the information so people can verify it for themselves. This kind of mechanism will allow your business to continue tracking whilst providing the latest updates on where the disease stands in your communities.
Inventorize and Perform a Content Audit
During regular business hours, a comprehensive content audit can take days, or even weeks to complete. But, now that business has slowed down, there is a lot that you can do to improve the content that your business is putting out. If you haven’t been able to be as connected to the content of your business, now is the best time to get started.
Create a new Microsoft Excel spreadsheet and designate each column to a type of content:
- Emails & eBlasts
- Blog posts
- Website edits
- External articles
- & any others you can think of…
Then, evaluate each designated types of content carefully:
- Which content assets can you reuse for other platforms?
- Which content assets are the most interacted with on social media?
- Which content assets are giving you the most traffic and generating the most leads?
Furthermore, consider these thoughts as you go forward with the audit:
- Updating overused content with fresh assets
- Tracking top keywords by month
- Implementing new calls-to-action and/or landing pages
- Providing more information about existing or new products or services
- How to tackle the market once your doors open back up again
During a pandemic or not, as an online marketing and advertising agency, RCC Web Media Agency works collaboratively with other local businesses in Michigan. We understand the exceptional challenges facing business owners in Michigan and we provide the best digital marketing services in Oakland County and its surrounding areas.
Contact RCC Web Media Agency for the Best SEO Services in Michigan!
Whether you need SEO services, PPC advertising, lead generation, email marketing, web development, or social media marketing support or video and drone services, we provide quality services at competitively affordable prices. RCC is a full-service digital marketing agency, but we are known for Michigan SEO services, too.
To see how SEO marketing can impact your business, call your Michigan SEO specialist, RCC Web Media today at (888) 565-7102 or reach out to us on the contact form. We’ll have a member of our sales team come out to see how we can help grow your online presence.