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How Local Listings Will Put You on the Map

Long gone are the days of carrying around a massive Yellow Pages book to look for a plumber or to find a new doctor. With the amazing power of the internet, businesses can list their information for easy access to customers.

Monday, February 15, 2021

Long gone are the days of carrying around a massive Yellow Pages book to look for a plumber or to find a new doctor.  With the amazing power of the internet, businesses can list their information for easy access to customers.

By listing online listings of your business, you are likely to show up in search engine results VIP a map of pinned locations.  For instance, if you are a local dentist, and users search “dentists near me,” you are likely to pop up, especially if you are in close proximity to the user themselves.

In fact, more than 80% of users online will conduct a “near me” search on Google and other search engines.  Users will search their criteria and then ultimately decide which listing near them might best suit their needs.  Though, if businesses aren’t taking advantage of such a feature, they might be missing out on some of the easiest exposure you can work with within digital marketing!

So, let’s dive in a little deeper to help you understand what local listings are and how they may be able to help you in your marketing efforts.

Why Do I Need Local Listings?

Local listings management is so important because of how the internet operates altogether.  Users seeking services online conduct their own research, create shortlists and make final decisions based on convenience of location, products or services offered, customer reviews, and more.  These components of a potential customer’s search are all influenced simply by the way your business shows up in search results.

Believe it or not, as much as 95% of consumers will base their final purchase decisions on the reviews of the products and services they are seeking.  Other information — like store hours, phone numbers, and business addresses — are just as important and can also be the final factor consumers consider.

Visibility Is Just Too Vital

Let’s be real: You need to be seen!  If users search on search engines, and your brand doesn’t come up, it’s going to be a long road ahead of you before you actually do.  In today’s hyper-competitive environment, visibility is just something business owners cannot compromise.

Online directories help your business not only get the visibility it needs but will access the market all around you.  Let’s put it this way: The next time you look for a restaurant near you, think about what comes up near you and what factors you consider when making your final decision.  Online users tend to revisit the same searches and use the same results more often than not.

Improve Search Engine Optimization (SEO)

We live in a constantly changing world of search engine rankings and performance metrics based on online presence.  SEO is one of the most powerful tools in digital marketing that you just cannot pass up today.  In fact, local listings have a huge influence on the way your brand performs and is able to reach your target audience.

While reviews and location are significant in of themselves, the earlier your business appears on a search engine result, the greater are your chances of having a successful sales conversion.  In fact, Google even praises such efforts businesses put into their listings.  Google will likely improve the chances of your ranks should you include enough information about your business.

All in all, local listings are not only an easy effort to put forth, but it continues to be one of the most effective.  Allow RCC to show you the best ways to get ahead of the competition and improve your overall online marketing and advertising.  Let our expertise lead the way of turning your business around and bringing in sales for what could be a great recovery year for many!

Contact RCC Web Media Agency: Digital Marketing Companies in Michigan!

Whether you need social media and Facebook marketing support, SEO services, PPC advertising, a Google Ad Manager or Google Adwords management services, lead generation, email marketing, affiliate online marketing and advertising, online reputation management (ORM services), web development, or video and drone services, we provide quality services at affordable prices. RCC is a full-service digital marketing agency, but were known for Michigan SEO services, too!

To see how Digital Marketing can impact your business, call your Michigan digital marketing specialist, RCC Web Media, today at (888) 565-7102 or reach out to us on the contact form. We will have a member of our sales team come out to see how we can grow your online presence!

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