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How Landing Pages Can Make or Break Your Website

An efficient landing page is the foundation of an effective internet marketing strategy.  Your content might be impressive, and your PPC advertising could be great, but without a solid landing page blending all the facets of digital marketing together, your business can suffer.  From the design aspects to the security of the page, landing pages will set your website aside from your top competition!

Thursday, July 22, 2021

An efficient landing page is the foundation of an effective internet marketing strategy.  Your content might be impressive, and your PPC advertising could be great, but without a solid landing page blending all the facets of digital marketing together, your business can suffer.  From the design aspects to the security of the page, landing pages will set your website aside from your top competition!

The general appearance, feel, and structure of your page design will have a significant impact on the effectiveness of your landing page and how successfully it generates conversions.  The primary aim of your landing page should be to make it as simple as possible for a user to convert, so make sure that all parts of your page contribute towards that goal, whether it's filling out a form, making a purchase, signing up for a newsletter, or downloading an e-book.

For your customers, simple navigation makes all the difference.  Landing pages are an excellent addition to your website for highlighting special deals, bestselling products and services, and stunning visuals and displays. All of this may be kept in one place, with immediate access to the online shopping cart.

Some of the things that might happen if you establish landing pages for your website are as follows:

  • Purchasing your goods or services.
  • Form fills.
  • Questions through emails and phone calls.
  • Live chat software.
  • Email list or newsletter subscriptions.
  • Event information and registration.
  • & more.

Color and eye-catching graphics are used strategically in a successful landing page design.  Certain button colors, such as red or green, are claimed to improve landing page conversions, but above all, ensure that your button color and backdrop contrast sharply.  There are several button qualities to test for a successful landing page: test color, location, and size to find the most effective landing page layout.

It's also very important to keep minimalism in mind when creating a new landing page.  Make sure the page has clear, natural navigation and no distractions (such as pop ups).  A good landing page delivers all of the information required to get users to convert, but nothing more.  Too much information might be overwhelming for users, so give only the information necessary to move them down the funnel.

Because landing pages may be tailored to your unique needs, you have complete control over what appears on them.  Whether we are developing a content-based overview of your products or a customized online experience, landing pages make the user experience straightforward and engaging.

Contact RCC Web Media Agency: Digital Marketing Companies in Michigan!

Whether you need social media marketing and Facebook marketing support, SEO services, PPC advertising and pay per click marketing, a Google Ad Manager or Google AdWords management services, lead generation, email marketing, affiliate online marketing and advertising, online reputation management (ORM services), web development, video ads and creating videos for business, or standard video and drone video services, we provide quality services at affordable prices!

RCC is a full-service digital marketing agency, but we’re known for Michigan SEO services, too!  To see how Digital Marketing can impact your business, call your Michigan digital marketing specialist, RCC Web Media, today at (888) 565-7102 or reach out to us on the contact form. We will have a member of our sales team come out to see how we can grow your online presence!

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