While almost all companies have a website and many have Facebook or other social media pages, the majority do not truly know how well these tools work for them. Adding blog articles to your website or sending out Facebook posts to help increase brand awareness is great, but if you can’t measure the value of these marketing efforts, what good are they?
Since marketing is an investment in the growth of your business, you need to know how it’s working.
Digital marketing analytics provide the ability to measure this progress, show value and identify ways to increase your performance in order to meet business goals.
These marketing data reports show the value of all efforts. When your campaigns meet goals, generate leads, and bring in revenue, you know your digital marketing plan is successful. When things aren’t going as planned, you can take a step back, assess what needs to be tweaked and then make the proper adjustments.
Without these reports, you are taking a shot in the dark.
At RCC Web Media, we have an analytics team that is trained to assess these reports. They can take the data, break it into meaningful and actionable insights to increase leads and sales.
Typical marketing reports are broken up into a few main categories. There will be a summary that breaks down successes, challenges, and goals for your next reporting period.
In addition, there will be metrics for traffic, engagement, and conversions. Also depending on the types of your campaigns, there will also be reports for PPC (pay-per-click), SEO (search engine optimization), social media, and content marketing.
We can even compare some of your competitor’s strategies to help you gain more of the market share.