When businesses were tying up loose ends in 2019 and getting ready for the new year, there was no indication of what was actually coming. We have seen a lot of the same effects on marketing strategies (and overall budgets) trickle into 2021, knowing that our small-and-large audiences alike may never truly go back to where they once were.
Never fear! This is not the time to give up and throw in the towel. This year is still young and there is still so much potential to unfold in the coming months. The bottom line: Don’t let the external factors determine the outcome of your business. There are still plenty of things you can do right now to capitalize on this time so you are ready for when things start to pick back up in full swing!
As your trusted team of marketing specialists, RCC has the tools you need to truly take advantage of digital marketing in its entirety. We ask that you reflect upon some of these suggestions below and zero in on some ways to get your brand out there in front of your customers!
Customer Retention Means the World Right Now
With many brands struggling to get back up on their feet after 2020, zeroing in on your customers is going to be a wise choice. Especially if you are in a niche market, like a florist or pet groomer, your customers drive a lot for you and your business. Keeping existing customers engaged with your brand is actually going to be more budget-friendly. Especially if you have phone numbers and email addresses on file, you can directly link your brand with your customer without messing with a third party. Since the pandemic, smaller companies have suffered, and the most important thing to remember is to own your current customer base and expand on what you already have.
Cookie-Less Data Will Emerge in the Coming Year
Cookies are bits of data in digital marketing (and we don’t mean oatmeal raisin!) These allow websites to identify things such as website activity from your customers, providing users a personalized shopping experience, retargeting ads (when you search for something and an ad pops up later), and storing logins and passwords. Cookies are an essential part of digital marketing for a variety of reasons, but they are changing functions.
Instead of relying on third-party data storage, first-party cookies are storing data directly from the website. First-party cookies are necessary for a smooth browsing experience. As long as the user and the browser are engaged, the browser understands what it's doing with the user. However, if that engagement is broken for whatever reason, the browser will have no notion who the user is when they return. That is, unless if the user is served a first-party cookie. When we find an online item, and we want to buy and set it in a cart, it is still there when we leave our online session and return later.
The coming year will present marketers with a final opportunity to educate themselves on the effect of a cookie-free future and to plan for it. The most critical measure is to improve access to and effective use of valuable first-party data—and to ensure that you have a clear plan in place for placing and assessing advertising following the change. This is a complicated change happening, and we know it's best if you have a team of experts on your side to help you!
Ensure Optimization for Local Search
For the most part, customers are still majorly sticking close to home, and their shopping is no different. Local businesses can do wonders for themselves if they make sure they have the right information out there to promote brand awareness. If you have not already started a Google My Business account, then RCC can help you get started! This platform makes it super simple for Google search users to discover and locate your business as well as see what others are saying about your business. The more local exposure you have online, the better chances you have in appearing in search results for potential customers who live in and around your business location.
RCC Web Media Agency: Digital Marketing Companies in Michigan!
RCC is a full-service digital media firm dedicated to ensuring that your company has a comprehensive online presence in 2021! If you need help with search engine optimization (SEO), Facebook marketing, pay-per-click marketing, and more, RCC has everything you need to get your growing business off the ground to boost your online marketing strategy.
In addition to social media, we are experts in other areas of digital marketing, including:
- Web Design and Web Development
- Google AdWords Campaign Management
- Google PPC Ads (Search & Display)
- Lead Generation
- Email Marketing
- SEO Services
- Online Reputation Management (ORM Services)
- Video Ads and Creating Videos for Business
- Affiliate Online Marketing and Advertising
- & More!
RCC will showcase our abilities and lead the way in turning your business into a searchable organization; further increasing sales and adapting an overall marketing strategy to suit the molds of the ever-changing market!
Call us today at (888) 565-7102 to make an appointment or submit a request using our online contact form. A member of our sales team will visit you to help you expand your online reach!