Have you been wanting a new look to your current website? Maybe you want some additional web content to spruce up your business’s presentation? The digital marketing services here at RCC Web Media Agency are here to give your business a fresh look!
From writing new content for webpages to additional search engine optimization (SEO) for top tracking keywords, RCC will diagnose your current website and help you decide what you need. Take a look at a few reasons why it might be time to shake things up on your website!
Changing Visuals & Design Trends
Has your website design been the same for years? We’re talking visuals: photos, videos, banners, font typeface, display ads, and anything else the naked eye will catch. These components are increasingly important for business owners in order to attract their customers and keep them engaged on their website. The visuals on your website are a key extension of your business’s brand and overall image. What kinds of customers are you trying to attract? Would your current visuals appeal to your target market? If you look at the current aesthetics of your website, you should be able to find a couple of ways to improve.
Additionally, updating website content should happen roughly every three years, if not being consistently changed on a monthly-or-bi-monthly basis. With constant developments in technology and design trends, it’s important to keep up with these changes as best as you can.
Text, Text, Text!
Images with text make it cumbersome for users to read and copy, and many might not see it at all if your images are disabled. Search engines and PPC campaigns can only read the written words on your webpages and the additional tags on your images. We recommend that you keep images as a visual, but to separate images from text, solely for the purpose of producing more online traffic. Implementing text on your webpages aside from image placement will allow users to read the text, and for platforms like Google to dissect and track your website.
Keyword Research Tools & Market Outreach
Have you incorporated a blog, or maybe a web page with research and/or industry-based information? Have you updated any of this information, or have you been posting frequently to your blog? Say you have an article on your page from five years ago. Sure, this information might be somewhat relevant; however, it might be time to make things a little more present.
This also pertains to your overall online presence and performance metrics in Google and other search engines. Top tracking keywords change constantly with the way markets search online. Therefore, it is best to incorporate a monthly blog with the best keywords to generate the most traffic to your website.
Plus, if you have additional products or services you provide today (maybe even those you no longer provide), you will want to adjust this content on your website. You don’t want customers to decide to service your top competitors because you aren’t getting the right word out about the scope of your business capabilities!
When a website hasn’t been updated in a long time, sometimes we find our clients have not optimized their website for both desktop and mobile development. As of today, more than 80% of internet searches are being conducted on mobile devices. Therefore, to maintain that user-friendly platform, mobile websites are essential for today’s market. What’s worse is that websites that haven’t been optimized for mobile will not even show up in online searches.
Search Engine Optimization (SEO Marketing)
Only the best web designers know that SEO implementation is essential, especially when jumpstarting a website from the beginning. Since SEO trends constantly change, it’s good to have a digital marketing professional consistently manage your website and its rankings. Some of these changes can be as minuscule as changing some written content to adjusting display ads and write meta descriptions for Google searches. Some of the most popular means of producing good SEO are implementing email marketing, social media marketing, and blogs.
RCC Web Media Agency: Your Trusted Digital Marketing Company in Michigan
To see how some website updates or a full web overhaul can impact your business, call RCC Web Media today at 888-565-7102 or reach out to us on the contact form. We’ll have a member of our sales team come out to see how we can help you grow online presence!