With Halloween coming up in the next month, you should get a head start on advertising your holiday products. You don’t want to wait too long before the holiday to begin spreading awareness of what you have to offer, or it might be too late. Plus, there are people who begin stockpile holiday products months before they need them so that they’re prepared when the season comes around. An effective and easy way to drum up attention for your products is through Google Display ads.
What is a Google Display Ad?
Google Display ads show up as banners at the top of websites or on the side as a block. They’re different—and better than Google Search ads, which show up at the top of the results when you search a related keyword. The advantage of a Google Display ad is that you can add a visual element, which the brain processes much quicker than the plain text in Google Search ads.
The Google Display Network contains more than 2 million websites for you to choose from. Once you’ve decided on your Google Display ad, you can handpick the websites you want your ad featured on, or you can let Google use the related keywords to automatically choose websites for you.
Tips for Effective Google Display Ads
The components that make an effective Google Display Ad are similar to what makes any digital marketing ad successful. No matter what, you need to make sure you accomplish these 3 things that are building blocks for an effective Google Display ad:
Feature an Eye-Catching Image
No matter how catchy and interesting your ad copy is, people will almost always be drawn to the image first. For this reason, make sure to pick a picture that demands attention. It could be vibrantly colorful, funny, cute, or even slightly confusing at first glance (to make curious people want to look longer and figure out what’s happening).
Use Sharp, Direct Language
While a picture that takes a second to figure out might draw a curious eye, if your text is at all vague then your Display ad will be useless. Your text should clearly and immediately define what you’re advertising. It should be something that you can understand in just a quick glance. If you can also make that snippet witty or funny while still being direct, then that’s a plus.
Use a CTA Button
If you’ve hooked the visitor to the point where they want to buy your product, don’t make them guess where to go! Add in a Call to Action (CTA) button that links to the product page or your online store. This way, the person can easily purchase your product if they want to. Remember to make your CTA button clear on where it’s leading your potential customer. Keep it simple, with phrases like “Shop Now” if it’s directing to your online store, or “Contact Now” if it’s going to call or email your business.
RCC Web Media Agency | Digital Advertising Experts
If the idea of creating and effectively placing Google Display ads is overwhelming to you, we’re here to help! We understand that not everyone is a marketing guru, but in the digital age ads like Google Display are important to any growing business.
Get in touch with us to learn more about how we can use our expertise to help you successfully advertise with Google Display and bolster your digital marketing presence with things like:
- Search Engine Optimization (SEO) Services
- Web Design and Development
- Email Marketing
- Pay-Per-Click (PPC) Ads
- Content and Blog Writing
- eCommerce Website Management
- And much more!