Email marketing is still one of the best ways to market your business. Everyone has an email and it is much easier to get a person’s email address than it is to get their home address and send them postcards. Email marketing has a great ROI rate and it’s easy for any company to set up. So let’s take a look at a few trends to move your email marketing strategy into this year.
1. Ditch the Newsletter and Start Using Automation
Newsletters are getting old and people are starting to pay less and less attention to them. People aren’t interested in what is happening with your business. What does it matter to them if you got a new set of desks for the office? Automated emails are much more interesting to your customers. Say they put something in their shopping cart in your online store and then left without purchasing. Well, you can set up an automated email to remind them that they left it there and chances are they’ll come back and buy it. Doesn’t that sound much better than a boring newsletter that would be very unlikely to get you any sales?
2. Fun Pop-Ups for Collecting Emails
In order to get someone to sign up for your email list nowadays, you need to engage the customer quickly and in a smart manner. Setting up a pop-up is a great way to collect emails. Make them simple and maybe even add an incentive such as 10% off their first order if they give you their email. Then send them their first automated email with a code for 10% off. They will be much more likely to read your next email if they think there’s a chance they could get another discount!
3. Become More Personal and Friendly
People receive so many emails now that it’s sometimes hard to sift through what they want to read and they end up just deleting most of it. When you scroll through your emails and see a friend’s email, you’re definitely going to notice and read it though. So, this year, make your emails to your customers sound like they are from a friend. Ditch all the formalities and have a little fun with it. Use fun fonts and images, even memes, to get their attention. Make them laugh. And finally, use their personal information such as their first name.
4. Make Mobile-Friendly Email Designs
Everyone is on their phones all the time, so making mobile-friendly emails is a big deal. If half your customers check their email on their phone, and your email isn’t mobile-friendly, they more than likely won’t read it. Less is more. Make simple email designs that are easy to read in desktop, tablet, and mobile views. That way you don’t miss anyone!