If you have a business, chances are you have a Facebook page. If you just started a new business and don’t have a Facebook page yet, you’ll want to create one. Social media is a great way to engage with your customers and keep them up to date on the happenings at your company. If you need some quick tips to improve your page or simply to get started, we have a few that we think can help!
1. Create a Business Page Instead of a Personal Page
Pages contain helpful tools that personal pages simply do not have. You can also create Facebook Ads for your page which can help you entice more people to your business. People can like your page and see updates in their news feed, which can be very helpful if you have something going on or if you post any events.
2. Get a Vanity URL
When you create a business page, you’ll automatically be assigned a URL with a long number in it. You’ll want to change that so it is just www.Facebook.com/yourbusiness. You can change your URL in your page’s settings. Just make sure to pick one that is easily recognizable as your business and don’t make it too long.
3. Add a Great Cover Photo and Profile Picture
People say you can’t judge a book by its cover, but unfortunately, most people do. So, you’ll want to make sure your cover photo and profile picture look pleasing to the eye. Make sure they are interesting and that they are the correct size so they don’t look stretched or pixelated. A profile picture showcasing your logo is always a safe bet. When people search for things on Facebook, the logo is the first thing you see, so make sure it looks nice too!
4. Respond Quickly to Direct Messages
If you respond quickly and often to user messages you’ll receive a little badge from Facebook that states you are “Very Responsive to Messages”. This can really help your business out because people will be more likely to send you a message if they think they will get a quick response. And quick responses are great customer service! In order to get this badge, you have to have a response rate of 90% and a response time of 15 minutes over the previous seven days.
Want some help making your Facebook page the best it can be? We can help! Whether it just helps to post or if you need help creating a whole new page, we have the experts that can help your business thrive on social media. Contact us today to learn more. http://www.rccwebmedia.com/contact.aspx