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3 Great LinkedIn Tips for your Business: Social Media Marketing Michigan

Looking to improve your LinkedIn page and get more connections? Look no further!

Monday, September 25, 2017

     Whether you want to improve your personal or business profile, we have a few tips to help you out. Many employers and business professionals use LinkedIn to find new employees or new jobs. So, if you put your best foot forward, you’ll be sure to get in touch with a good company or with a great future employee!


1. Add Visual Content


Let’s be honest, LinkedIn isn’t as entertaining as other social sites like Facebook and Twitter. But you can help make it more interesting! Adding visual content such as videos, pictures or slideshows can help your profile stand out from all the bland “resume-like” ones. If you are a company, you can post things such as a video of you or another person in your company speaking at an event. If you are a person looking for a new employer or just to make some personal connections, you can put together a slideshow of some of your work or projects.

2. Optimize Your Profile


One thing you’ll definitely want to do as soon as possible is optimize your profile. Make sure you fill out everything you can. There is a little bar that shows your profile strength on your homepage that will help you out with this. Just meet all those steps and you’ll be well on your way to optimizing. Then just make sure to add some photos and logos (if applicable) and any media content you have available.


3. Connect With People


In order to help build your LinkedIn reputation, you’ll want to start connecting with people. A lot of people like to stick to only people they know or have a mutual friend or colleague with. If you stick to this method, it will be a lot harder to expand your connections. We recommend connecting with as many people as possible, but try to stick to a similar group of people. For example, if you are the manager of a grocery store, try connecting with managers of other grocery stores, or employees of grocery stores. It’ll help expand your knowledge and maybe you’ll even make some new friends!


     Of course, if you’d like some help optimizing your profile, our eMarketing team would be more than happy to help! Contact us today to talk about what we could do to help

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