Search Engine Optimization
To be found by your potential customers on search engines like Google, Bing, and Yahoo is critical to the success of your business. Acquiring new customers is not as simple as having a site. The majority of people who are looking for a product or service now do so from a Search Engine. This is what makes SEO so important as a part of your marketing services. There are two major ways to show up on the search engines. The first is to pay for ad placement (known as PPC or Pay Per Click) and the second is to optimize your site so the search engines deem your site relevant for the key phrases you would want to show up for, known as Search Engine Optimization or SEO. This is known as Organic Rankings, and is the ideal why to show on the search results. Another aspect is Social Marketing, as Google includes this in your site rankings; active Social Marketing helps your SEO. This process is referred to as SEO services in Michigan. In this process RCC Web Media Agency fine tunes your site to stand out to Google, Bing, Yahoo, and all the others for the keywords that you want to be showing up for. For example, if you type into Google "the greatest eMarketing company in the world ever!" we want to show up #1. What words and phrases do you want to be showing up for? Give us a call and we'll get to work helping you get there.
We can help with everything from your website design, structure, navigation, crawl errors and many other facets of optimizing your website.
We love seeing our SEO service help our metro Detroit clients improve their exposure and client base online. The more often you are found, the better for all of us. After all, you probably found us this way!
We are an SEO & marketing company in Troy, MI, serving the greater Detroit area.
Our search engine optimization services in Michigan involves several steps, including
- Detailed Competitive Analysis
- Domain Authority/Domain Popularity
- Keyword Research, Testing, Analysis and Strategy Building
- Implementation of keyword specific meta data
- Content Analysis and Optimization
- Creation of keyword rich content
- Local Search Results Optimization
- Creating Content Amplification Strategies
- Review coding and provide resolution of web elements that can potentially harm site rank
- Detailed and proprietary SEO processes which provide our customers with proven, effective, measureable results
- Social Marketing optimization
While all the search engines keep their algorithms a secret, our years of search engine optimization experience have led us to understand what areas are weighted heavy and which are out of date. With every update that the search engines put out, these priorities change and you are at risk of either gaining or losing ground on your competition. By leveraging our Detroit SEO services, we can work together to gain new customers and improve your visibility on the internet as these changes occur. We momitor search results for you and make the adjustments needed to your content, navigation and many other facets of your site.
One of the recent trends is that search engines will be weighing mobile versions of your website heavier than in the past, and heading toward weighing the mobile version over the desktop. Having a website structure that can adapt to these changes is paramount to gaining ground. Part of our SEO service is to test and verify the structure of your website, from mobile through navigation, it all matters. We're proud to be an SEO company helping other Michigan companies improve their visibility online.