Search Engine Optimization
To be found by your customers on search engines like Google, Bing, and Yahoo is critical to the success of your business. Acquiring new customers is not as simple as having a site. The majority of people who are looking for a product or service now do so from their computer. There are two major ways to show up on the search engines. The first is to pay for ad placement (known as PPC or Pay Per Click) and the second is to optimize your site so the search engines deem your site relevant for the key phrases you would want to show up for. This process is referred to as Search Engine Optimization, or SEO services. In this process we fine tune your site to stand out to Google, Bing, Yahoo, and all the others for the keywords that you want to be showing up for. For example, if you type into Google "the greatest eMarketing company in the world ever!" we want to show up #1. What words and phrases do you want to be showing up for? Give us a call and we'll get to work helping you get there.
We love seeing our SEO efforts help clients improve their exposure and client base online. The more often you are found, the better for all of us!
Our search engine optimization process includes several steps, including
- Detailed Competitive Analysis
- Domain Authority/Domain Popularity
- Keyword Research, Testing, analysis and Strategy Building
- Implementation of keyword specific meta data
- Content Analysis
- Creation of keyword rich content
- Local Search Results Optimization
- Creating Content Amplification Strategies
- Review coding and provide resolution of web elements that can potentially harm site rank
- Detailed and proprietary SEO process which provides our customers with proven, effective results
While all the search engines have kept their algorithms a secret, our years of experience have lead us to understand what areas are weighed heavy and which are out of date. With every update that the search engines put out, you are at risk of either gaining or losing ground on your competition. By leveraging our SEO expertise, we can work together to gain new customers and improve your visibility on the internet. We're proud to be a Michigan based SEO company.