It's one thing to just post to Facebook and boost a post with money, it's another to understand the customers and potential customers that you're reaching out to. Crafting a Facebook message that speaks to your customers is vital to your growth on social media. By reviewing metrics of recent posts, competitors posts, and top performing posts in other industries we are able to craft, time, and boost posts at prime intervals.
New product reach post with high impressions and shares.
"Contact Us" Post promoting the website for services to encourage contact page forms.
Phillips Sign - Posting something that is influential to a large population is key. Phillips Sign redid the sign at a large Baptist Church and was able to generate a lot of good feedback and interaction.
Harrison Township, MI
Millennium Cleaners - Knowing when it's the right "time" or season to create certain posts is critical to how far the reach goes and interaction. This post was sent while entering the fall wedding season.
Temo - Being able to reach a large group of people and gain comments/likes/shares is critical to your success.
Sterling Heights, MI
Acadia Homes - This post reached near 24,000 people and had a lot of shares/likes. When it comes to showing homes you need a lot of pictures to attract people.
Email marketing is still a very effective communicator as everyone is on their device(s). Effectively designing emails to handle the different device mediums is critical to conversions. Not only does your email have to be visually entertaining but your call to action needs to be simple and effective as well. We conduct design reviews of our emails to situate specific information in various areas for max conversion potential.
RCC Web Media - By creating images people can associate with and grab their attention we are able to direct people to the information we truly want them to see.
Acadia Home Builders - This email was designed as a property showcase with the ability to promote other houses that are for sale. By using "sold" and price reductions we are able to control who clicks on what and increase the sense of urgency.
Matthew Baffo - A lot of people want to get as much information crammed into a small space as possible. We are able to manage the space and create an visually effective email piece to send.
Clinton Township, MI
RCC Business IT - Taking advantage of the holidays or other events are a great way to put some creative into your emails and make them less "serious" while still getting your information across.
Temo - Knowing your target audience is very key in converting potential customers. Being able to focus emails towards certain groups and cater the message to those will increase your opens.
Sterling Heights, MI
RCC Business IT - There has been proven research that if you send an email relating to food around lunch time you'll get more opens. Not only are holidays/events big, so is timing. Knowing when to time your email sends is highly critical to success.
Showcasing your business products through an email is a great way to get the word out and lead to website traffic.
Instagram is one of the biggest image sharing mediums out there. Instagram adopted concepts that made other social media platforms popular and is using it to stay above the compeition with their software. It's a critical piece of social media for your "new age" customers that are spending a large majority of their time on social media.
Sharing your companies success and humanizing it via social media is a great way for your customers to connect with you.
Showcasing your work is a great way to generate leads and get people interesting in thinking about what they can do with their landscaping.
When deciding to use hashtags, make sure to keep it to a minimum, and only use keywords that are relevant to your image and brand.
Showcasing your work product via Instagram is a great way to get people to see the quality of work you provide.
This post contribute to the tip: High-quality photos on Instagram, with a lot of colors tend to get the most action.
Adding hashtags to your post increases views and sums up your post as a whole.
Instagram allows 30 hashtags per photo, however hashtags should be used to enhance and summarize the post.
Promoting your business on Instagram is an important piece to the digital marketing puzzle.
Visually appealing post leads to more views on your business profile page.
Branded post with DIY recipe.
Pinterest is not for everyone, however it can be a great tool for any industry. Just like Instagram, Pinterest is very image heavy and requires you to manufacture quality creative work to attract users to interact. It's another great way to showcase your product(s).
You need to post information that's generic enough for people to connect with, yet get information across. A graphic like this is a sure way to get people to feel comfortable with your ideas and see you as a credible source over time.
This post was able to reach 20.6k pins as it discusses the image sizing guides for Social Media platforms. This is information a lot of people can use adequately.
By posting informational pieces that drive people to think and analyze their social media you're able to have them question it. They get the information from you and now you're the expert.
A funny post to attract users to a new social media account. Having people re-pin and share your social media posts is highly critical to your success. A lot of times posting less serious things generate a lot of new traffic.
This posting was able to reach 20.5k pins and increase traffic and follows on the account.
Linked In has a stigma that it is primiarly targeted at more "professional" and business oriented companies. This is highly untrue. Linked In is still one of the top ways to make business connections with other companies in your area or industry.
Taking advantage of national and non-national holidays are critical to engaging your users via social media.
Sharing educational information and even linking to more shows that you're a resource people can rely on. It builds their confidence in your company.
Shelby Township, MI
Explaining processes and how you handle your work allows you to be transparent as possible with your customers, another key factor in getting social media conversions.
Shelby Township, MI
Showing imagery of your product with a CTA link back to your site or the product listing is a good way to drive traffic back to your website to get a conversion.
Optimizing your SEO presence is more than just adding keywords to your site. We have proprietary software that allows us to analyze your website for on-page and off-page SEO. Our SEO experts are constantly researching new methods to improving SEO and creating action plans to put them into place.
Total Asphalt - Focusing on great SEO practices with on-page and off-page optimization we are able to push around 50-60 people to contact for services every month.
Contact Page Submission
Heemer Klein - The graph below shows the visibility rating of one of our clients vs their competitors in the local area. Our SEO efforts are keeping our client near the top of search engines.
Total Asphalt - Visibility graph showing Total Asphalt vs their competitors in the area. Our on-page and off-page optimization techniques have kept them above their competitors.
Total Asphalt - Highlighting the percentage of new sessions is key. Not only are we driving returning traffic but we are also pushing new traffic with our SEO efforts.
Landing Page Analytics
When it comes to competitive analysis, we will be looking at competitors (known and unknown) and determining their online strategies and performance. Our reporting will plot your performance against others on a monthly basis.
Here at RCC Web Media, we participate with many product placement services. All require regular updated feeds that are processed to get your entire product into searchable shopping databases.
It is important to know where your engagement traffic is coming from and where your business marketing budget should focus on.
We use a position tracking tool which allows us to track your website's ranking for target keywords in the Google top 100.
This service provides a continuous effort to ensure that your retail locations are easily found, and that the comments and reviews are accurate on search engine results.
Twitter is still one of the largest social media platforms for the younger generation. Aside from Facebook, everyone runs to Twitter to tweet their thoughts, something cool they've seen, or even to read up on current news happening that very second. Twitter handles a lot of information in short amounts of time. Understanding how to craft your message in a small amount of words is very critical to your success. Our team at RCC has been working with Twitter since it first started and we have cultivated a way of creating effective and influential tweets for our clients.
Taking advantage of the hashtag in twitter is a core functionality to driving people to view your tweet.
Warren, Richmond, & Sterling Heights, MI
Sharing and posting relevant information for your customers and/or potential customers is critical to creating a returning user.
Warren, Richmond, & Sterling Heights, MI
Showing your work product is critical to driving users to convert. It pushes people to want that product and impulsively convert.
Taking advantage of seasons, timings, holidays, and so on are great ways to generate traffic and user interaction.
Promoting your team and company allows you to connect with your customers which will make them feel more comfortable with your team.